Senior Digital Sales Expert

Digital Sales Expert – Digital Sales BE – Brussels – CJE

Technical data function

ING Belgium, Marnix
Possibility of 50% work from home on the basis of a team agreement

Job Level 16

Your role & work environment

As a Digital Sales Expert, You will work in the Area Digital Sales BE, Tribe Digital & Customer Interactions. Your success indicator will be the overall digital & mobile sales contribution with a focus on managing the full digital buyer journey from paid & ownedtraffic generation, to mid and lower funnel conversion optimization. Experimentation, AB testing, data analysis & SEO.

Your key responsibilities

As a Digital Sales Expert, your challenge is to increase digital & mobile sales by driving qualitative paid and owned traffic towards our sales commercial pages in web & app, experimenting, analysing, and changing those pages to optimize for search engines (mainly Google) and conversion for our top digital products. As a Digital Customer Journey Expert in our team, you will create a positive customer experience while growing our sales. By conducting research, contribute to the experiment backlog and leveraging on analytic tools, such as Adobe Analytics, you will increase conversion of qualitative traffic of our website that will ultimately lead to digital & mobile sales.

What will you work on in our team, what will you learn to master:

Strategic thinking and project management

• You think through and develop strategic plans to improve conversion and sales results short mid and long term.
• You challenge status quo and come up with new ideas, test, experiments, to continously improve the customer journey and experience.
• You manage and optimize the complete buyer journey from traffic generation to lower funnel digital conversion.

Traffic generation towards our sales pages

• You create and manage EtoE tactical sales marketing campaigns on paid and owned channels.
• You manage and optimize the paid & owned media plan (SEA & programmatic advertising, social media & content) in collaboration with the media team.
• You have an effective marketing spend management based on continuous optimisation and monitoring of performance and conversion.
• You create the best targets with DMP solution and retargeting audiences.
• You analyse the performance of all your action via Web Analytics (funnel analysis and dashboards, monitoring plan, tagging and attribution models) and you test them continuously in order to increase their efficiency.

Improvements of our digital content strategy with an eye for conversion & SEO ranking

• Lead A/B and multivariate testing initiatives to identify and implement improvements across digital sales funnels.
• Analyze user behavior and conversion data using advanced analytics platforms (e.g., Adobe Analytics) to uncover friction points and opportunities for optimization.
• Collaborate with UX/UI teams to design and iterate landing pages & forms that maximize conversion rates and ensure great SEO/GEO ranking and traffic generation.
• Develop and maintain dashboards to monitor key conversion metrics, reporting actionable insights to stakeholders.
• Implement personalization strategies (e.g., dynamic content, targeted offers) to increase engagement and conversion among key customer segments.

CXO best practices and expertise sharing

• Map and continuously refine the digital customer journey, ensuring seamless transitions from awareness to conversion and post-sale engagement.
• Use customer feedback, NPS, and behavioral analytics to identify pain points and design solutions that enhance satisfaction and loyalty.
• Partner with stakeholders to ensure a consistent, high-quality experience across all digital touchpoints (web, app, chat, social).
• Champion the adoption of CXO best practices, such as journey orchestration, omnichannel personalization, and proactive support.
• Stay abreast of industry trends and emerging technologies in CXO, proposing innovative approaches to differentiate the bank’s digital experience. You share your findings and experiments with the team.

Monitoring of digital & mobile sales for our products and take data-driven actions

• You monitor the full funnel performance from click to sale
• You monitor sales capabilities & share group best practices
• You are responsible of the SEO ranking of your products
• You set up experimentations, follow-up and share successful and failed cases.

We look for

A colleague with a talent for taking it on and making ithappen, enthusiasm for helping others to be successful and a knack for always being a step ahead. In other words, you strive to bring fresh ideas to life and embrace challenges in a fast changing and complex environment. You are a naturally collaborative person who listens and invests in others to achieve common goals. You love to challenge the status quo and are eager to propose creative solutions to problems.

As a Digital Sales Expert, you will also need:

• At least 5 years’ experience in digital strategy, e-commerce, digital marketing, content management and/or innovation and a strong belief that digital is the way forward
• Feel comfortable with analytical tools like Adobe Analytics and Adobe experience platform, Cognos, Jarvis, Semrush, keywords research & implementation, writing skills
• You love collaborating with different people and working within an international context
• Change, innovation & experimenting is part of your DNA: you are interested in how the world evolves, and translate this into the continuous improvement of our customer propositions & way of working
• You hold a Master’s degree or are qualified with relevant experience
• You are fluent in Dutch or French AND English

We offer you 

A clear purpose, a unique offer and a range of flexible compensation and other benefits:

• Personal growth & challenging work with endless opportunities to realize your ambitions
• An informal, dynamic environment with innovative colleagues supporting your endeavors’
• A progressive and agile way of working, where new ideas are valued ahead of convention

A hybrid way of working

We give the autonomy to our employees to let them organize their work in a flexible way that suits best for them while ensuring business continuity, customer service and employee wellbeing.

We redefine banking. What about you?

We’re on a journey that’s centered around our customers, powered by technology and driven by smart, determined people. Our customers feel our people are empowering them to stay a step ahead in life and in business. We’re proud of that!