Brand Manager - Brand Campaigns

At ING Australia, you’ll have the chance to build a career as unique as you are, with the global scale, inclusive culture, and technology to become the best version of you. We are counting on your unique voice and perspective to help ING Australia become even better. Join us and build an exceptional experience for yourself, and you’ll be making a difference to our customer’s lives by shaping the way they bank, empowering them to stay a step ahead in life and business.

We’re looking for a Brand Manager with a strong blend of agency and client-side experience, and a deep understanding of retail banking, to lead the development of insight-driven ATL campaigns that grow our brand and connect meaningfully with our customers.

As Brand Manager, you’ll lead the creation and delivery of impactful campaigns that grow the brand. Working with internal teams and agencies, you’ll shape brand narratives, manage creative production, and ensure alignment with strategic goals for the business.

Our ideal candidate is a strategic and creative brand manager, who thrives in fast-paced environments. You bring excellent project management skills, a deep understanding of consumer insights, and a collaborative mindset to drive brand growth. With a passion for storytelling and innovation, you’re adept at aligning multiple stakeholders, managing agencies, and delivering impactful, insight-led campaigns that elevate and grow the brand.

As part of your application process, please include a one page cover letter articulating why this role is your dream role and why ING as a brand appeals to you. 

What you’ll do

• Lead the development and rollout of insight-led, through-the-line brand campaigns across ING’s banking divisions.
• Work closely with internal teams and creative agencies to craft compelling brand propositions and messaging.
• Manage campaign timelines, budgets, and stakeholder approvals to ensure smooth delivery and strategic alignment.
• Use data and insights to optimise campaign performance and drive continuous improvement.
• Uphold brand consistency and integrity across all touchpoints, acting as a brand custodian at an enterprise level.
• Champion innovation by embedding AI-driven efficiencies and fostering a collaborative, creative team culture.

What we’re looking for

• Proven experience (7+ years) in brand development, campaign management, and working with creative and media agencies. Ideally youcome from a mixed background of agency and client side with some experience in financial services, and with experience in reading, managing and optimising media plans.
• Outstanding strategic thinking and storytelling skills, with the ability to translate insights into compelling brand narratives.
• Excellent project management capabilities, including budget oversight, stakeholder engagement, and deadline delivery.
• A collaborative mindset with the ability to influence and align cross-functional teams across a complex organisation.
• A passion for innovation, with experience introducing process improvements and AI-driven efficiencies.
• Exceptional communication skills and attention to detail, with a deep understanding of retail banking and customer experience.

What’s in it for you?

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. And because we want you to shine, let us know if you need any adjustments to the recruitment process by emailing rachel.yuen@ing.com. 

We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. Sound like your kind of vibe? We can’t wait to hear from you!

(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)

ING is Australia's most recommended bank according to RFi XPRT Survey, February 2021 - July 2021 (n = 31,903) when compared to customers of 20 other banks operating in Australia.

Need more?
Rachel Yuen rachel.yuen@ing.com

Applications close in 2 weeks   

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