Head of Brand, Marketing and Communications

Your role & work environment

Your key responsibilities

Functional management

• Oversee the development and execution of the Luxembourg communications and marketing plans and budget.
• Ensure plans are tailored to the local market while remaining aligned with global corporate and business area strategic goals and the strategic objectives in Luxembourg.
• Oversee the selection and management of external vendors contracted to support communication initiatives.

Strategic advisory and activation

• Lead, in close collaboration with the Luxembourg CEO and local heads of business lines, the development of executive messaging and internal and external communication to unite, excite and get buy‑in for the strategy.
• Take the lead on communication of special projects in a structured and timely way across all relevant stakeholder groups.
• Lead change communication around the repositioning of the business and the build‑out of Wholesale Banking and Private Banking.

Reputation management, stakeholder engagement

• Manage active relationships with key Luxembourg external stakeholders, including media, and oversee ING’s reaction to sensitive issues as well as proactive media engagement.
• Oversee the monitoring of media and reputation in the Luxembourg market and provide, direct or arrange media training for external‑facing staff.

Team leadership

• Lead the Brand, Marketing and Communications team in Luxembourg, including performance management, talent management and development, and play an active role in global functional forums and working groups.

We look for

• 10–15 years in PR and/or external communications and marketing, preferably in financial services, professional services or a related industry,
• Degree‑level qualification in Journalism, Advertising, Public Relations, Marketing, Communications or a related field.
• Experience in crisis communications and leading communications for large change projects, with a strong understanding of risk, control and relevant regulatory requirements.
• Possesses, or demonstrates the ability to rapidly build, strong relationships across Luxembourg’s media landscape, enabling effective engagement with key stakeholders

Personal competencies

• Excellent stakeholder engagement skills with the ability to advise and influence C-suite level executives, challenge and positively influence, as well as interact with all levels of our organization.
• Develop trusted partnerships and operate with utmost confidentiality and strong judgment.
• Able to handle ambiguity and complex multi-stakeholder environment, focus on delivery and prioritization.
• International mindset and the ability to adapt to local culture and context, strong interpersonal and listening skills.
• Open to coaching and encouraging an environment of continuous feedback.
• A strategic and analytical mindset, commercial minded, result-oriented, and tech-savvy.

We offer you

• A senior leadership role with high visibility and direct exposure to the Luxembourg Executive Committee and global stakeholders.
• The opportunity to shape and strengthen ING’s brand, reputation and strategic narrative in the Luxembourg market during a period of transformation and growth.
• A dynamic, international and collaborative working environment, combining local accountability with strong global connectivity.