Digital Sales Strategy Expert | Micro Companies @ ING Bank

Discover ING Bank Romania

ING believes in a world where everyone has the right to grow and progress in their own way. We express this in our global tagline, “do your thing”. Perhaps more than in any other large company, we extend our belief in the power of autonomy to our own people. But there’s a catch. In return for great freedom, we expect people to do great things for our customers, our stakeholders, and ING at large.

To work here is to be surrounded by people who are energetic, ambitious, friendly and respectful: talented specialists who take the responsibility and autonomy to make great things happen. We stay curious, thrive on change, and seek new and better ways to make it happen. Active in Romania for more than 30 years, ING Bank pioneered and challenged the local banking industry. Technology and innovation are at the core of what we do, making our products relevant for our customers’ lives and businesses.

ING Bank Romania is the only bank with an organic growth within the top 10 local banks by assets, without acquisitions of client portfolios or other banks. ING Bank Romania is an universal bank with more than 1.8 million customers from three business segments: individuals (retail), SME and Mid-Corporate companies and Wholesale Banking.

Join us!

Mission

Responsible for the healthy and profitable growth of ING’s Micro & SME segment, ensuring an outstanding customer experience, full regulatory compliance, and strong adoption of digital solutions, while consistently applying the values of the Orange Code.

Your day to day

• You contribute to Micro & SME segment growth by defining and adjusting the digital strategy based on commercial performance.
• You collaborate with internal teams to build relevant digital solutions based on customer behavior and usage data.
• You support pricing decisions using insights from digital performance, conversions, and online customer behavior.
• You provide strategic input in product launches, ensuring alignment with the customer’s digital journey and commercial objectives.
• You monitor digital performance (leads, reach, conversions) and use this data to influence strategic decisions.
• You design and track digital campaigns, focusing on reach, engagement, and measurable commercial impact.
• You align digital marketing efforts with strategic objectives, using data to refine targeting and messaging.
• You build digital partnerships that expand reach and support SME growth initiatives.
• You provide feedback based on digital data to adjust commercial initiatives at head office level.
• You track relevant metrics and signals when the digital direction needs adjustment to maximize impact.

What you bring to the team

• Digitally savvy, both professionally and personally, with a strong interest in leveraging technology for business growth.

• Digital native – technology is your second nature. You’re comfortable with digital tools, dashboards, CRMs, and have a constant curiosity for innovation
• University degree in Economics or a related field.
• Minimum of 3 years of experience in the banking sector, preferably in Head Office roles focused on business development and strategy.
• Advanced computer skills, with proficiency in MS Office; strong command of MS Excel is essential. A data-driven mindset is considered a plus.
• Collaborative team player, capable of working effectively with various internal stakeholders across departments.
• Excellent communication skills, both written and verbal, in English.
• Highly organized, with an analytical mindset and strong attention to detail.
• Performance-oriented, open to continuous learning and comfortable with challenging the status quo
• Apply only if you’re truly digital savvy and know what it means without asking ChatGPT 😊

What we offer

• Impactful work in a fun and collaborative environment
• Open-concept offices designed for both teamwork and relaxation
• Corporate events and social gatherings
• Hybrid way of working with flexible working schedule and short week options
• Monthly budget on Benefit platform
• Extra annual leave days depending on the total length of working experience
• Growth opportunities through upskilling/ reskilling programs and a variety of learning and development platforms: ING Learning Centre, Udemy, Bookster, as well as through trainings and certifications
• Possibility to access Internal roles, International Short-Term Assignments or Long-Term Assignments
• Context to make an impact through Sustainability and Corporate Social Responsibility