Creative Copywriter

At ING we are looking for Creative Copywriter

Your role and work environment:

We are looking for a talented and enthusiastic Creative Copywriter to join our BrandTeam of Center of Expertise Brand & Communications

The responsibility of this team is leading and implementing brand & products communication strategies to continue growing and making the brand memorable and irresistible and our way of working is passionate and honest.

Your key responsibilities:

As a Creative copywriteryou will:

- Craft concepts, storytelling, content and copywriting for a range of marketing campaigns, ensuring they can be translated into seamless digital experiences across ING touchpoints.

- Create impactful, unique, customer-centric and personalized communications (commercial + operative + content communications) and experiences across customer journeys.

- Become a champion in terms of ING's verbal identity across all outputs, ensuring consistency, quality and relevance while acting as a true brand guardian.

- Grasp and align with ING Marketing strategy, suggesting new creative opportunities.

- Oversee & take control of creative marketing campaigns end-to-end, from conceptualization to delivery.

- Translate campaign performance, customer insights and learnings into better creative solutions and continuous optimization opportunities.

- Work closely together with the design team to bring ideas from concept to execution, securing high quality results.

- Champion accessibility-by-design in content creation, ensuring communications are clear, inclusive, easy to understand and compliant with accessibility standards.

- Prepare and present concepts/comms to internal teams and key stakeholders.

- Work closely with other marketing areas (own media, paid media...) as well as the rest of bank areas to ensure all activities are implemented on time and in a consistent way.

- Operate in a highly regulated environment, reaching agreements and solutions with Legal & Compliance teams and Autocontrol.

What are we looking for?

Want to know if this job is made for you? These are some of the qualities that we value the most for this role. And if the shoe fits… don’t hesitate to apply!

Technical skills:

- A solid portfolio that highlights diverse copywriting work.

- Proven experience (minimum 5 years) as a copywriter, preferably in a digital marketing agency or in-house marketing team.

- Knowledge and hands-on experience using generative AI tools and agents to optimize content production workflows, improve efficiency and enhance creative output.

- Ability to adapt writing and style to different audiences and channels. Also proven experience writing copy for ATL, BTL, social networks…

- GEO, SEO & ASO copywriting skills for content optimization.

- Ability to manage multiple projects simultaneously and meet deadlines.

- Up to date on the latest trends in copywriting, marketing and social media.

- Grammar and writing skills in both Spanish and English.

Soft skills:

- Exceptional communication and interpersonal skills.

- Strong dynamic and driven personality, ready to make a difference.

- Love to collaborate in multidisciplinary and self-steering teams.

- Contribute to the creation of a sincere and healthy work environment.

- Familiar with agile methodology

- Team player that knows how to get the work done.

What do we offer?

The time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.

Check out what is waiting for you!

Balance That Works.

We put balance to work, so you can do it too. With our customers’ needs first, the team´s and your own, we agree when to come to ING MAD and when to work best from home. More time together when it matters, more freedom when you need it. 

Restaurant card.

So that thinking about what to have for lunch doesn’t take up your time or your cravings.

Our house will be your home.

In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more!

Health insurance.

For you and all your family (spouse/partner and children).

Life insurance.

We help you protect what matters most to you.

Flexible remuneration.

In addition, you will enjoy our flexible remuneration model, through a more tax-advantaged way, you will be able to access other services such as nursery, transport card, training aids…

Free company shuttle.

It doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to our ING office in Madrid comfortably.

Banking benefits.

Special loans with more beneficial conditions.

Special mortgage conditions after 6 months working at the bank.

And you can benefit from our pension plan after 1 month with us!

More vitality and more belonging

360º care of the employee (physical, mental, social connection & purpose).

Physiotherapy service on site.

Clinics with professional, world-class athletes.

Gympass service.

Employee Networks: Rainbow Lions (LGBTQI+), Leonas & RIÑG.

International Remote work program.

Get to know Us

We are a team of more than 1800 people sharing one idea: doing our bit in helping our clients create a better future for themselves, by providing them with the tools they need to get where they want to go.

A fully online bank where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with agile methodologies.

And although we are based in Spain, we are lucky to work in an international bank with presence in more than 40 countries.

We are proud to have a diverse team, and we are committed to continue developing a culture of Diversity, Inclusion and Belonging to foster a culture of collaboration and innovation that represents all collectives in the society.

And even though we look orange on the outside, we are green on the inside. Our ambition in Sustainability is Empowering (y)our Sustainability journey. We are embarking on our path, for us, but we are also there for when our clients decide to embark on this journey.

Making things happen, helping others be successful, always being one step ahead—that’s our DNA. If you look at yourself in the mirror and your reflection matches our way of being and working…we are looking forward to meeting you!

At ING, you belong just as you are. We hire and support people for their talent and potential — and we know that when you can be yourself, you do your best work.

Job Application Safety Reminder

We’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING:

¿Qué ofrecemos?

El tiempo que pasas en el trabajo, los retos a los que te enfrentas o los aprendizajes que obtienes son muy importantes, pero… ¿qué hay de tu vida personal? En ING queremos que tu trabajo te llene en todos los sentidos, y por eso cuidamos hasta el más mínimo detalle.

¡Descubre lo que te está esperando!

Balance That Works

Ponemos el equilibrio en valor, para que tú también puedas hacerlo. Con las necesidades de nuestros/as clientes/as en primer lugar, el equipo y tú acordáis cuándo venir a ING MAD y cuándo trabajar mejor desde casa. Más tiempo juntos cuando importa, más libertad cuando la necesitas.

Tarjeta restaurante.

Para que pensar qué comer no te quite tiempo ni te genere antojos. 

Nuestra casa será tu hogar.

En nuestras oficinas encontrarás soluciones de movilidad eléctrica, servicio médico, peluquería, gimnasio, The Good Service (para ayudarte con tus gestiones) ¡y mucho más!

Seguro médico.

Para ti y toda tu familia (cónyuge/pareja e hijas e hijos).

Seguro de vida.

Te ayudamos a proteger lo que más te importa.

Retribución flexible

Además, disfrutarás de nuestro modelo de retribución flexible, a través del cual, de una forma fiscalmente más ventajosa, podrás acceder a otros servicios como guardería, abono transporte, ayudas a la formación…

Servicio de lanzadera gratuito en la empresa

No importa dónde vivas. Contamos con 6 rutas (Norte, Centro, Sur, A5, A42 y A6) para llevarte cómodamente a nuestra oficina de ING en Madrid.

Beneficios bancarios

Préstamos especiales con condiciones más beneficiosas.

Condiciones especiales en hipotecas tras 6 meses trabajando en el banco.

¡Y podrás beneficiarte de nuestro plan de pensiones después de 1 mes con nosotras y nosotros!

Más vitalidad y más sentimiento de pertenencia

Cuidado 360º de la persona empleada (físico, mental, conexión social y propósito).
Servicio de fisioterapia en las oficinas.
Clínicas con deportistas profesionales de primer nivel mundial.
Servicio Gympass.
Employee Networks: Rainbow Lions (LGBTQI+), Leonas & RIÑG.
Programa de trabajo remoto internacional.

Conócenos

Somos un equipo de más de 1.800 personas que compartimos una misma idea: poner de nuestra parte para ayudar a nuestras personas clientas a crear un futuro mejor para sí mismas, proporcionándoles las herramientas que necesitan para llegar donde quieren.

Un banco 100 % digital, donde la tecnología, la innovación, la simplicidad y la transparencia son los principales ingredientes, y el primero en trabajar con metodologías agile.

Y aunque estamos en España, tenemos la suerte de trabajar en un banco internacional con presencia en más de 40 países.

Estamos orgullosas y orgullosos de contar con un equipo diverso, y estamos comprometidas y comprometidos a seguir desarrollando una cultura de Diversidad, Inclusión y Pertenencia para fomentar una cultura de colaboración e innovación que represente a todos los colectivos de la sociedad.

Y aunque por fuera seamos naranjas, por dentro somos verdes. Nuestra ambición en Sostenibilidad es Empowering (y)our Sustainability journey. Estamos recorriendo este camino para nosotras y nosotros, pero también acompañamos a nuestras personas clientas cuando deciden emprenderlo.

Hacer que las cosas sucedan, ayudar a que otras personas tengan éxito, ir siempre un paso por delante: ese es nuestro ADN. Si te miras al espejo y tu reflejo encaja con nuestra forma de ser y de trabajar… ¡estamos deseando conocerte!

En ING, perteneces tal y como eres. Contratamos y apoyamos a las personas por su talento y potencial — y sabemos que cuando puedes mostrarte tal y como eres, haces tu mejor trabajo.

Job Application Safety Reminder

Estamos detectando un aumento de ofertas de empleo fraudulentas. Para protegerte, sigue estas pautas clave al aplicar en posiciones de ING:

• Inscríbete solo a través de plataformas oficiales de ING: ING utiliza Workday y LinkedIn como su sistema interno de reclutamiento. Las candidaturas deben enviarse únicamente a través de nuestro sitio oficial de carreras o mediante ofertas de empleo de ING en LinkedIn.
• Revisa cuidadosamente el remitente del correo electrónico: Las comunicaciones legítimas siempre procederán de @ing.com y/o @myworkday.com.
• Nunca se solicitarán pagos ni datos bancarios: Si alguien te pide esta información, se trata de un fraude.