Senior Internal Communication Expert

At ING we are looking for a Senior Internal Communication Expert

Your role and work environment:

ING’s ambition is to be the number one digital banking brand in Spain, offering customers the same empowering, personalized and differentiating experience. At the same time, one of our priorities is to have an engagement team aligned around a common strategy and common goals.

This exciting ambition requires a robust Internal Communication strategy and a strong team capable to share the storytelling across the organization but at the same time capable to segment audiences, channels and messages.

Therefore, we are looking to hire a Senior Communications Expert that will help on these responsibilities, embracing the current and future challenges associated to the role.

Your key responsibilities:

As a Senior Internal Communication Expert you will:

• Design and develop a cohesive Internal Communications Strategy that is aligned to the business priorities, and that integrates the view of all key stakeholders.
• Support the holistic Organizational Culture Strategy based on ING’s Orange Code, developed by Human Resources, aimed to enhance and maintain a high Engagement throughout the organization.
• Advises at a strategic level and is a discussion partner for senior management.
• Develop a detailed plan to implement and deploy, at a tactical and operational level, the Internal Communications Strategy across business units, including:
  • Stakeholder mapping
  • Channel identification and development
  • Key messages per audience
  • Training, if needed, of key stakeholders
  • Timing of segmented messages
  • Development of content and materials

• Has final responsibility for major, complex projects or communications programs (large number of stakeholders, high volumes, significant risk of reputational damage).
• Perform investigations and advises key stakeholders.
• Support ING’s culture through a fluid relationship with Corporate Communication (Headquarters).

You will be also responsible to create and develop:

• Communication Plan:

Support the execution of the annual internal communication plan in accordance with ING’s needs and through which the messages that the Organization needs are transmitted in line with the strategy and values.  Reinforcing ING’s culture.  Translating the vision and strategy into concrete actions with measurable results, through the creative use of communication techniques and channels.

• Content Development and Management:

Propose the contents and the way they are organized in the different communication channels (intranet, Yammer, newsletter, screens, events...) as well as their daily management. To ensure that corporate communications take place in an appropriate context and are effectively spread to all the Group's personnel.  To adapt the contents to the audiences. Incorporate brand values and visual identity in all documents used in communication.

• Channel Development and Management:

Develop channels and systems to enable two-way communication with colleagues. Design effective and innovative communication material, including new approaches. Develop an appropriate mapping of stakeholders, covering the whole organization, to ensure an effective segmented communication.

• Internal Organization and Coordination:

Work in coordination with Corporate Communication (Headquarter) as well as with all business and domain across the countries (RB, WB, CIO, COO, CRO, CFO, HR).

• Suppliers / budget Management:

Liaise with Events agencies, publishers, printers, suppliers, etc. to provide internal communication concept design, materials, etc.

• Events Organization:

Accountable for the development and ensuring the deployment of the concept, materials, logistics and execution of strategic and high impact events.

What are we looking for?

Want to know if this job is made for you? These are some of the qualities that we value the most for this role. And if the shoe fits… don’t hesitate to apply!

We look for a role model of our Orange Code culture displaying the following behaviors:

• You ensure and foster team spirit with your colleagues and area.
• You lead and inspire your team to get the best out of them.
• You are able to simplify solutions and processes and tell the story clearly to various international stakeholders.
• You actively support and work with colleagues from your and other Tribes / CoEs / domains to ensure all solutions and processes are compliant and fit-for-purpose.
• You apply your experience as a leader in delivery, strategic road mapping and adherence to target audiences in the fast-changing context of digital transformation to achieve results.
• You ensure compliance with ING’s policies and standards.
• You stimulate cross-border interaction and alignment between people, Tribes, Squads, Chapters.
• You give and ask for constructive feedback.

In addition, as Senior Communications Advisor in ING, the following leadership attributes are key to be successful in the role:

• Values based and people oriented.
• Multicultural experience and sensitivity.
• Ability to manage multiple stakeholders.
• Inclusive Leadership style, hence aware of the importance of managing biases and sound empathy skills.
• Assertive style, yet sensitive to people’s purpose, concerns and circumstances.
• Strong listening & communicating skills.

What do we offer?

The time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.

Check out what is waiting for you!

Flexible schedule and 100% flexible e-working.

Work or e-work? We have a totally flexible model: keeping both our customers and your colleagues in mind, you can choose the one that best suits you all.

Restaurant card.

So that thinking about what to have for lunch doesn’t take up your time or your cravings.

Our house will be your home.

In our offices you can find electric mobility solutions, doctor, hairdresser, gym, urban orchard, The Good Service (to help you with your errands) and much more!

Life insurance.

We hope you don't need to use it!

Health insurance.

For you and all your family (spouse/partner and children).

Flexible remuneration.

In addition, you will enjoy our flexible remuneration model, through which you can access other services such as nursery, transport card, training aids…

Free company shuttle.

It doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to our ING office in Madrid comfortably.

Banking benefits.

Special loan or mortgage terms after 6 months working at the bank.

And you can benefit from our pension plan after 2 years with us.

More health, more sports.

Runners club with your own trainer.

Clinics with professional, world-class athletes.

Physiotherapy service on site.

Gympass service.

Get to know Us

We are a team of more than 1000 people sharing one idea: doing our bit in helping our clients create a better future for themselves, by providing them with the tools they need to get where they want to go.

A fully online bank where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with agile methodologies.

And although we are based in Spain, we are lucky to work with international and diverse teams every day across 44 countries.

Making things happen, helping others be successful, always being one step ahead—that’s our DNA. If you look at yourself in the mirror and your reflection matches our way of being and working…we are looking forward to meeting you!