Brand and Social Media Comms Lead

At ING we are looking for Area Lead of Brand Comms strategy and Social Media

Your role and work environment:

We are looking for a talented and enthusiastic Area Lead of Brand Comms strategy and Social Media, reporitng to our Head of Brand and Marketing, to join our Comms strategy Area within our Brand Experience Team

The responsibility of this team is developing one of the leading loved brands, recognized for the added value of its unique tone of voice and excellence in communication.

And therefore within ING's strategy, that is focused on providing excellent and successful solutions to their customers and having a stable growth with strong profitability.

One of our key assets is our Brand Strength, based on differentiation and relevance, as a key enabler to gain relevant pace of growth and leading NPS

Your key responsibilities:

As Area Lead of Brand Comms strategy and Social Media your key responsibilities are

Team development and coordination

• Lead and coordinate Brand Comms strategy team, with different expertise, setting objectives and development plans. Promote development of the different team members. Ensure state of the art outcome challenging teams to stay always step ahead in the discipline.
• Be a key member of the Marketing Leadership team to achieve jointly key goals and achievements aligned with the strategic plan. 

Developing the brand initiatives beyond products

• You will be in charge of developing the brand initiatives beyond products, making a real impact in customer perception and satisfaction, using communication as a truly innovation lever to either master customer centric initiatives to create emotional links with customers and potential customers.
• For that, any initiative beyond commercial agenda will be key to fulfil these goals like experience comms in real moments of truth (from digital experiences, to birthdays or anniversaries and building confidence thru financial health or fraud prevention)
• You will have the responsibility to set the right agenda  in terms of bank wide initiatives that you will lead integrating different areas and capabilities from the bank (e.g ESG initiatives…)

• On top of that, as responsible for Social Media, you will improve  genuine and relevant engagement both in customers and potentials, by transmitting Brand values thru the different actions, contents and events in SM, connecting also with product needs. Being Social Media the most growing and challenging channel where customers and potential clients are, the challenge and opportunity to outperform this channel is huge and it is a clear priority for the success of ING Strategy

What are we looking for?

As a team leader of our Orange Code culture we look for

• Strong people management skills: with proven experience in leading and developing high performance teams.
• Ability to paint a compelling picture of the vision and strategy that motivates others to action.
• Empathy and ability to listen and influence others.
• Ability to motivate, empower and stimulate people.
• Strong connection abilities: you will connect Brand Experience CoE with the rest of the organization and take the initiative proactively in relevant bank initiatives that will help to better transmit what ING is, and how these initiatives reflect ING values.
• Ability to be a truly ambassador of the brand within the organization and an outstanding spoke person representing ING in the relevant fora according to this position.
• A leader that challenges his/her team to innovate with an eye outside ING
• And consistently achieves results, even under tough circumstances.
• Creates new and better ways for the organization to be successful.
• Analytical minded and solutions oriented
• Strong dynamic and driven personality, ready to make a difference.
• Holds self and others accountable to meet commitments.

Proven track record and technical skills

• Master’s or bachelor’s degree with a minimum of 10 years of experience.
• Deep knowledge and experience in Social Media ecosystem, able to move forward on an ever-changing environment.
• Proven ability to strategically develop brand initiatives agenda.
• Passionate about innovation and new market trends
• Proven planning & organizational skills
• Clear communications skills (written and oral)
• Able to work in an autonomous way and to take initiative.
• Making things happen thanks to your ‘can do’ attitude.
• Problem solving mindset.
• Ability to work on an international environment.
• Managerial experience within an agile organization, and inspiration to continuing working in this matter.
• Strong analytical skills
• Excellent oral and written English skills.

Set up right Way of Working

• Understand agile ecosystem and be able to adapt general framework at a bank and CoE level to Brand Comms Strategy and Social Media department
• Together with your PLs, responsible to create, prioritize, plan and deliver the backlog of your area, aligned with the OKRs defined and clients/tribes expectations.
• Coordinate with the rest of the LT to ensure the best definition and implementation of your solutions.
• Align Spanish agenda with HO vision and requirements.

What do we offer?

The time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.

Check out what is waiting for you!

Flexible schedule and 100% flexible e-working.

Work or e-work? We have a totally flexible model: keeping both our customers and your colleagues in mind, you can choose the one that best suits you all.

A competitive remuneration

According to the level of responsibility and seniority

Restaurant card.

So that thinking about what to have for lunch doesn’t take up your time or your cravings.

Our house will be your home.

In our offices you can find electric mobility solutions, doctor, hairdresser, gym, urban orchard, The Good Service (to help you with your errands) and much more!

Life insurance.

We hope you don't need to use it!

Health insurance.

For you and all your family (spouse/partner and children).

Flexible remuneration.

In addition, you will enjoy our flexible remuneration model, through which you can access other services such as nursery, transport card, training aids…

Free company shuttle.

It doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to our ING office in Madrid comfortably.

Banking benefits.

Special loan or mortgage terms after 6 months working at the bank.

And you can benefit from our pension plan after 2 years with us.

More health, more sports.

Runners club with your own trainer.

Clinics with professional, world-class athletes.

Physiotherapy service on site.

Gympass service.

Get to know Us

We are a team of more than 1000 people sharing one idea: doing our bit in helping our clients create a better future for themselves, by providing them with the tools they need to get where they want to go.

A fully online bank where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with agile methodologies.

And although we are based in Spain, we are lucky to work with international and diverse teams every day across 44 countries.

Making things happen, helping others be successful, always being one step ahead—that’s our DNA. If you look at yourself in the mirror and your reflection matches our way of being and working…we are looking forward to meeting you!