Senior Digital Customer Journey Expert – Digital Sales BE – Brussels

REQ-10084267
08/03/2025
Customer Journey
Bruxelles, Belgique
Brussels-Capital

Apply now

Possibility of 50% work from home on the basis of a team agreement
CJE - Channel Management III

GJA : 16

Your role & work environment

As a Senior Digital Customer Journey Expert, you will work in the Digital Sales Area BE, Tribe Digital & Customer Interactions. Your success indicator will be the overall digital & mobile sales contribution with a first focus on Grow your money projects related to deposits and investments.

Your key responsibilities

As a Senior Digital Customer Journey Expert, you will develop long term strategic visions to upscale our communication and conversion efforts. You will think through with peers on go to market strategies, critical market effects & actions related to ultimately generate long term qualitative contract openings.

You will perform social media, display and SEA campaigns as well as emailing and app communication towards our ING csutomers. You will work on page optimization on our owned channels to create a positive customer experience and increase SEO ranking while growing our sales. You will conduct research, contribute to the experiment backlog and leverage on analytic tools, such as Adobe Analytics.

You look for actions to improve our ‘Grow your money’ strategy

You think along with the squad on developing projects with high impact on sales & activation for deposit & investment products
You run commercial actions (paid/owned) with a close eye on their performances
You contirbute to the experimentation efforts and support the squad in that sense
You optimize web pages for SEO, conversion & top nutch customer experience
You follow up deliveries and make impact on short & long term by spotting new capabilities that could help our sales grow

You identify best practices that can be used in other teams

You make sure best practices on SEO, SEA and conversion are shared between the squads of the area
You increase the adoption of the conversion capabilities & toolings
You maintain stakeholders relationship for the changes you apply

You monitor digital & mobile sales for our products and take data-driven actions

You monitor the performance sales capabilities & share group best practices
You monitor the sales and performances of our campaigns & actions
You are responsible of the SEO ranking of your products
You set up experimentations, follow-up and share successful and failed cases.

Apply now

Questions? Just ask
Noro Zerafi

Ask by email

Apply now

Chez ING, nous voulons libérer tout le potential de nos collaborateurs, grâce notamment à une culture inclusive où tout le monde peut se développer et avoir un impact sur nos clients et sur la société. Nous veillons à ce que la diversité, l'équité et l'inclusion soient prioritaires. En tant qu'employeur souscrivant au principe de l'égalité des chances, nous ne tolérons aucune forme de discrimination, qu’elle soit liée à l'âge, au sexe, à l'identité sexuelle, à l'origine culturelle, à l'expérience, à la religion, à la race, à l'origine ethnique, au handicap, aux responsabilités familiales, à l'orientation sexuelle, à l'origine sociale ou à tout autre statut protégé par la législation. Si vous avez besoin d'aide lors du processus de candidature et/ou d'entretien, veuillez contacter le (la) recruteur(se) du poste concerné. Nous serons heureux de vous accompagner pour garantir un processus équitable et accessible. Apprenez-en plus sur notre engagement en faveur de la diversité, de l’inclusion et de l’appartenance.