Communications Channels Expert

The Internal & External Communications team, part of the Center of Expertise (CoE) Brand, Marketing & Communications is looking for a Communications Channels Expert.

At the CoE Brand, Marketing and Communications, we drive business growth through creativity. Our vision is to be the most impactful, collaborative and forward-thinking CoE, recognised for our strategic and creative contributions to sustainable business growth. As a trusted and strategic partner to the business, we deliver engaging and creative initiatives in the field of Brand, Marketing and Communications that create lasting value.

As a financial institution and one of the most familiar brands in the Netherlands, working for the CoE requires the ability to work in a highly dynamic and complex landscape, servicing the wide base of ING customers as well as all product tribes and business lines within ING NL. 

The team

As our new Communications & Channels Expert you’ll join the Internal & External Communications team and report into the Head of Internal & External Communications.

The purpose of the team is to ensure a solid and consistent communication strategy, empowering storytelling, without discrepancy between the messages shared with employees and those conveyed to external audiences. Creating a sense of belonging and shared understanding for the strategy & culture among employees and external stakeholders fostering alignment, pride and advocacy. By integrating communications, we can create a harmonious and effective communications strategy that supports overall business objectives, enhances reputation, and fosters a positive organisational culture.

Purpose of the role: The Channel Manager is responsible for execution and management (of publications) of various communication channels, including the intranet, email, Viva Engage, and other platforms. This role ensures that all channels are effectively utilised to support organisational goals, enhance employee engagement, and maintain consistent messaging across the organisation.

Roles and responsibilities:

1.) Intranet Management:

• Oversee the content and functionality of the intranet.

• Ensure the intranet is user-friendly, updated regularly, and serves as a central hub for internal communications.

• Collaborate with different departments to gather and publish relevant content.

2.)Email Communication:

• Develop and manage email campaigns for internal audiences.

• Ensure emails are clear, engaging, and aligned with the organization's communication strategy.

• Monitor and analyse the effectiveness of email communications.

3.} Viva Engage (formerly Yammer):

• Manage the Viva Engage platform to encourage collaboration and communication among employees.

• Facilitate discussions, share updates, and promote engagement on the platform.

• Monitor usage and provide training to employees on effective use.

4.)Content Creation:

• Produce and curate content for various communication channels, socials and ING.com.

• Ensure consistency in tone, style, and messaging across all platforms.

• Work with the communications team to develop a content calendar.

5.)Analytics and Reporting

• Track and analyse the performance of communication channels.

• Provide regular reports and insights to improve communication strategies.

• Use data to make informed decisions about channel optimization.

6.)Employee Engagement:

• Gather feedback from employees to improve communication tools and methods.

• Promote a positive and inclusive workplace culture.

• Develop initiatives to boost employee engagement through effective use of communication channels.

7.) Training and Support:

• Provide training and support to employees on using communication tools.

• Develop resources and guides to help employees navigate and use the platforms effectively.

Skills:

• Content creation: strong writing, editing, and content production skills.

• Digital literacy: proficiency with communication software, intranet management tools, email marketing platforms, and social media.

• Planning & & hands-on execution: support development of clear, impactful channel communication strategies and effectively bring them to life through actionable plans that align with organisational goals.

• Interpersonal skills: excellent collaboration and communication skills.

• Analytical skills: ability to analyse data and provide actionable insights.

Experience:

• 3 years of experience in communication roles, including managing digital channels.

• Proven track record of successful communication campaigns implementation.

• Experience with intranet management, email marketing, and social media platforms.

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field.

Please apply before March 22nd. We will respond to your application as soon as possible, latest in the week of March 24th.

Rewards and benefits

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. Find out more about our employment conditions.

The benefits of working with us at ING include:

• A salary indication of € 4,368 - € 7,088based on 36 hours per week, tailored to your qualities and experience
• 36 or 40 hour workweek
• Individual leave: 24+2 individual holiday days based on 36 hr workweek
• Diversity leave: 3 days per year (1,5 paid, 1,5 unpaid)
• CSR days: up to 2 days per year to actively engage in society by volunteering
• 13th month salary
• 8% Holiday payment
• Individual Savings Contribution (BIS), 3.5% of your gross annual salary
• Mobility card (free travelling in the weekends)
• Attractive pension scheme
• Hybrid working to blend home working for focus and office working for collaboration and co-creation

About us
Curious about how ING empowers people and businesses to move forward? Discover what we do and what we can offer you.

Questions?
Contact the recruiter attached to the advertisement. Want to apply directly? Please upload your CV and motivation letter by clicking the ‘Apply’ button.

Please note, multiple interview steps involving various business stakeholders will be part of the selection process.

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