Communications Strategist Sustainability

The Internal & External Communications team, part of the Center of Expertise (CoE) Brand, Marketing & Communications is looking for a Communications Strategist Sustainability.

At the CoE Brand, Marketing and Communications, we drive business growth through creativity. Our vision is to be the most impactful, collaborative and forward-thinking CoE, recognised for our strategic and creative contributions to sustainable business growth. As a trusted and strategic partner to the business, we deliver engaging and creative initiatives in the field of Brand, Marketing and Communications that create lasting value.

As a financial institution and one of the most familiar brands in the Netherlands, working for the CoE requires the ability to work in a highly dynamic and complex landscape, servicing the wide base of ING customers as well as all product tribes and business lines within ING NL. 

The team

As our new Communications Strategist Sustainability you’ll join the Internal & External Communications team and report into the Head of Internal & External Communications.

The purpose of the team is to ensure a solid and consistent communication strategy, empowering storytelling, without discrepancy between the messages shared with employees and those conveyed to external audiences. Creating a sense of belonging and shared understanding for the strategy & culture among employees and external stakeholders fostering alignment, pride and advocacy. By integrating communications, we can create a harmonious and effective communications strategy that supports overall business objectives, enhances reputation, and fosters a positive organisational culture.

Roles and responsibilities

• Sustainability Communication: Communicating the organisation’s sustainability efforts and achievements to promote environmental responsibility and social impact. 

• Internal & External News Dissemination: Sharing important updates and news with both employees and external audiences (via socials) to keep everyone informed and engaged. 

• Leadership Communications: Crafting and delivering messages from senior leaders to align the organisation with its strategic goals and values. 

• Employee Engagement Programs: Developing initiatives and activities that foster a positive work environment and enhance employee motivation and satisfaction. 

• Brand/Employee Advocacy Initiatives: Encouraging employees to become ambassadors for the brand, promoting a positive image both internally and externally. 

• (Internal) stakeholder management: Develop and maintain strong relationships with key stakeholders to ensure successful direction and outcomes for sustainability communications.

How to succeed

Skills:

• Strategic thinking: being able to translate ING strategy and sustainability mission into a clear communications narrative, strategy, plan and execution. Connect the dots between strategic initiatives and the ability to align sustainability initiatives with long-term business goals. 

• Coordination: Coordinate a cross-functional team. 

• Communication skills - convey complex sustainability concept clearly to diverse audiences. 

• Content creation: proficiency in writing, editing, and producing engaging stories for both internal and external audiences. 

• Strategic planning: ability to develop and implement communication strategies that align with organizational goals. 

• Digital literacy: familiarity with communication software, social media platforms, and analytics tools. 

• Interpersonal skills: strong ability to collaborate with various departments and stakeholders. 

• Crisis management: experience in handling communication during crises and sensitive situations. 

Experience:

• 7+ years of experience in internal and external communications, including corporate communications, employee engagement, public relations and marketing roles. 

• Proven track record of successful communication campaigns and initiatives with regards to sustainability.

• Experience in managing communication channels and platforms. 

Degree:

• Master degree in Communications, Employee Engagement, Public Relations, Marketing, Journalism, or a related field. 

• Advanced degree or certifications in communications or public relations can be a plus. 

Capabilities:

• Change management - drive organisational change to embed sustainability into business practices.

• Adaptability: ability to adjust communication strategies based on feedback and changing circumstances. 

• Creativity: innovative thinking to create compelling and effective communication materials. 

• Leadership: capability to lead communication initiatives. 

• Analytical skills: proficiency in analysing communication effectiveness and making data-driven decisions.

• Proactivity: taking initiative and acting in anticipation of future needs, or changes. Planning, looking for opportunities to improve situations, and taking control. 

Please apply before March 22nd. We will respond to your application as soon as possible, latest in the week of March 24th.

Rewards and benefits

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. Find out more about our employment conditions.

The benefits of working with us at ING include:

• A salary indication of € 6,176 - € 9,871 based on 36 hours per week, tailored to your qualities and experience
• 36 or 40 hour workweek
• Individual leave: 24+2 individual holiday days based on 36 hr workweek
• Diversity leave: 3 days per year (1,5 paid, 1,5 unpaid)
• CSR days: up to 2 days per year to actively engage in society by volunteering
• 13th month salary
• 8% Holiday payment
• Individual Savings Contribution (BIS), 3.5% of your gross annual salary
• Mobility card (free travelling in the weekends)
• Attractive pension scheme
• Hybrid working to blend home working for focus and office working for collaboration and co-creation

About us
Curious about how ING empowers people and businesses to move forward? Discover what we do and what we can offer you.

Questions?
Contact the recruiter attached to the advertisement. Want to apply directly? Please upload your CV and motivation letter by clicking the ‘Apply’ button.

Please note, multiple interview steps involving various business stakeholders will be part of the selection process.