Marketing Manager Business Banking

At ING Australia, you’ll have the chance to build a career as unique as you are, with the global scale, inclusive culture, and technology to become the best version of you. And we are counting on your unique voice and perspective to help ING Australia become even better. Join us and build an exceptional experience for yourself and you’ll be making a difference to our customer’s lives by shaping the way they bank and empowering them to stay a step ahead in life and business.

We’re on the lookout for an experienced Marketing Manager with a strong background in banking to make a meaningful impact in our Business Banking domain.

As the Marketing Manager – Business Banking at ING Australia, you’ll lead the development and execution of marketing strategies to grow the business banking portfolio. This includes turning customer insights into compelling campaigns, managing multi-channel go-to-market plans, and optimizing performance across the full marketing funnel. The role works closely with cross-functional teams and agencies to deliver creative, compliant, and data-driven marketing initiatives that support major product launches and drive commercial impact.

Our ideal candidate is a strategic and hands-on marketer who thrives in a fast-paced, collaborative environment. You’ll bring deep experience in financial services marketing, a passion for customer-centric campaigns, and the ability to turn insights into bold, effective go-to-market strategies. With exceptional communication skills, creative flair, and a data-driven mindset, you’ll help shape the future of business banking at ING.

Ready to make an impact?

What you’ll do

• Lead go-to-market strategy for Business Banking, turning customer and market insights into compelling value propositions and integrated campaigns.
• Develop and execute multi-channel marketing initiatives across owned, earned, and paid channels to drive awareness, engagement, and growth.
• Craft clear, customer-first messaging and creative briefs, collaborating with internal teams and agencies to deliver on-brand, compliant assets.
• Set and track performance metrics, run experiments, and optimize campaigns using data, attribution models, and marketing mix modelling.
• Leverage data and AI tools to enhance targeting, creative production, and campaign efficiency while maintaining a strong customer focus.
• Manage budgets and vendor relationships, ensuring marketing investments deliver commercial impact and align with strategic priorities.

What we’re looking for

• Proven experience in financial services marketing, ideally within business banking or integrated product marketing.
• Excellent strategic thinkingwith a builder’s mindset and bias for action.
• Ability to turn customer insights into compelling, customer-first campaigns that drive commercial impact.
• Excellent communication and collaboration skills to influence cross-functional teams and stakeholders.
• Data-driven approach with experience in performance tracking, experimentation, and marketing optimisation.
• Creative flair and brand stewardship, with a passion for delivering bold, engaging, and compliant marketing.

What’s in it for you?

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We’re your allies in helping you do your thing during the recruitment process, so let us know if you require any support or adjustments when you apply.  Let us know if you’d like to chat with an LGBTQ+ Confidential contact.  

Sound like your kind of vibe? We can’t wait to hear from you!

(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)

ING is Australia’s most recommended bank according to RFI Global’s Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more?

Rachel Yuen Rachel.yuen@ing.com

Applications close in 30th October 2025

Internal advert blurb:

Before you apply
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your manager

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