Product Manager for Global Loyalty & Engagement

It’s an exciting time to be part of ING Netherlands Daily Banking team! At ING, we aim to stay ahead and remain relevant to our customers—not only today but also tomorrow and beyond. Our priority is to offer customers an innovative and engaging experience, helping them stay a step ahead in life and business.

Loyalty is an increasing focus area for our bank, and we aim to enhance the customer experience by offering:

• Easy cashback /rewards solutions
• Relevant discount offers
• Engaging loyalty challenges with top brands
• Gamification through points, levels, and special offers to increase engagement

Our loyalty platform drives customer interactions and generates added value for both consumers and merchants across multiple countries. We are now looking for a Product Manager - Loyalty to support the development and implementation of our loyalty strategy across ING markets.

Your role and responsibilities

As a Product Manager - Loyalty, you will play a key role in supporting the growth and development of ING’s loyalty platform by:

• Supporting product development: Assisting in the evolution of ING’s loyalty platform by coordinating product features, promotions, and campaigns that enhance customer engagement.
• Enabling with local market execution: Acting as the link between global and country teams, ensuring everyone has the necessary tools, information, and frameworks to execute successfully.
• Coordinating projects & stakeholder alignment: Working with cross-functional teams, including IT, marketing, commercial, and legal, to facilitate smooth project execution.
• Ensuring knowledge transfer: Helping translate product and loyalty concepts into clear guidelines and documentation for country teams to adopt and implement effectively.
• Monitoring performance & insights: Tracking key metrics (customer engagement, transaction growth, and adoption rates) to assess the impact of loyalty initiatives and identify areas for improvement.
• Keeping up with industry trends: Staying informed about loyalty innovations and competitive trends to bring fresh ideas into the platform.
• Collaboration with merchants & external partners: Assisting in the development of the structure for promotional activities and campaigns in collaboration with merchants and loyalty partners.

About you

We are looking for a highly organized and proactive professional who thrives in a dynamic environment and is eager to contribute to the success of ING’s loyalty initiatives. The ideal candidate should have:

• +/- 7 years of experience in product management, customer journey management, loyalty programs, digital marketing, or project management.
• Project coordination skills: Ability to manage multiple tasks, work with diverse teams, and ensure deadlines are met.
• Strong organizational skills: Comfortable handling product-related processes, documentation, and knowledge-sharing across multiple countries.
• Good stakeholder management: Ability to work with various teams, including IT, marketing, and commercial functions, ensuring alignment and smooth execution.
• Customer-centric mindset: Understanding of how loyalty and rewards programs enhance customer experience and engagement.
• Basic analytical skills: Ability to assess campaign performance and product adoption metrics.
• Excellent communication skills: Clear and concise written and verbal communication, with fluency in English.

Nice to have:

• Experience with loyalty programs, e-commerce, or fintech products is a plus.
• Background in digital banking, payments, or merchant partnerships is beneficial.
• Understanding of gamification mechanics and customer engagement strategies is advantageous.

The team

• Be part of a fast-growing and highly strategic initiative within ING.
• Work on customer-centric loyalty solution that enhances the digital banking experience.
• Gain international exposure, collaborating with teams across multiple ING markets.
• Contribute to a product that creates value for both customers and merchants.

If you are passionate about loyalty, digital products, and customer experience, and enjoy working in a dynamic, fast-paced environment, we’d love to hear from you!

Rewards & benefits 

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. You can find out more about our employment conditions here: Benefits in the Netherlands

The benefits of working with us at ING include: 

• A base salary in scale 11 (€5,212 to €8,387 gross per month based on 36 hours)
• A salary tailored to your qualities and experience
• A 36 to 40 hours job with an unique offer that fits in today’s world. We take into account your personal situation and ambitions and help you balance
• Individual leave: 24+2 individual holiday days based on 36 hr workweek
• Diversity leave: 3 days per year (1,5 paid, 1,5 unpaid)
• CSR days: up to 2 days per year to actively engage in society by volunteering
• 13th month salary
• 8% Holiday payment
• Individual Savings Contribution (BIS), 3.5% of your gross annual salary
• Mobility card
• Attractive pension scheme
• Hybrid working to blend home working for focus and office working for collaboration and co-creation

Want to apply directly?

Upload your CV and motivation letter by clicking the “Apply” button. 

Please note, multiple interview steps involving various business stakeholders will be part of the selection process.

Procedure and closing date

The closing date for this vacancy is March 19, 2025. After this date, we will review all received applications. You will receive either an invitation for a first interview or a rejection. Please note that it may take some time before we respond to your application and inform you about the next steps in the procedure.

About us

With 60,000 employees and operations in approximately 40 countries, there is no shortage of opportunities for people with initiative who want to help people take a step ahead in life and in business. Do you want to work at the cutting edge of what’s possible and at the same time ensure you work with integrity and hold the customer’s interests at heart? Do you want to be surrounded by progressive, inspiring, diverse and supportive colleagues? Then there is no better place to invest your talents than at ING. Join us and apply today. read here why: Working at ING