Customer Journey Expert Business Banking - Digital Sales Expert Paid Media

In this role, you will have the opportunity to use digital channels to help entrepreneurs and businesses to take the next step with their business with funding.

Customer Journey Expert – Digital Sales Expert

The Digital & Remote Sales department is an ambitious department within ING Business Banking Netherlands responsible for achieving digital & remote sales objectives. Within this department, you will fall within the Product Sales Team Lending, which is responsible for lead generation of business credits, loans and leases to sole traders and (small) business customers. We are looking for a Customer Journey Expert - Digital Sales Expert to further strengthen our Digital Sales squad.

What you are going to do

You will join a Digital Sales squad that has the ambition to expand the digital lending propositions and take them to the "next level". The goal is to substantially increase turnover through the digital channels. Your knowledge in online advertising will play a vital role in this squad. You will manage and challenge the media agency that manages our paid channels such as SEA, Display and Social. You are analytically strong and know how to build smart dashboards. In addition, we actively work with other departments to further improve customer journeys.

Your main activities will be:

• SEA: You are an expert in SEA and, together with the media agency, you know how to attract paid search traffic to the website (and further into the sales funnel). Experience with campaign management in Google Ads and knowing how to boost paid channels with SEO is a plus.
• Native & Display advertising: You know which (programmatic) banners to use to tempt the customer and convert into a lead. You are enthusiastic, see opportunities and challenge the media agency.
• Conversion optimization: Next to good ads, you’re experienced in improving web pages and click-through ratios. You love A/B testing and preferably have experience with Bloomreach (CMS) and Adobe Analytics.
• Data analysis: You are analytically strong and know how to build smart dashboards to be able to analyse the whole funnel. You recognize trends and deviations in data and know how to act upon them.

How to be successful

We hire smart people like you because of your potential! Our greatest expectation is that you are curious, keep learning and take responsibility. In return, we support you to develop into an even better version of yourself.

• You are enthusiastic, with a can do mentality.
• You are results driven and have a commercial attitude.
• You enjoy working in a dynamic environment with changing stakeholders that you know how to convince.
• You know how to translate insights into useful applications for our customers.
• You get a kick out of trying new things, then improving and trying again!
• Affinity/knowledge of CMS and MarCom systems (we work with Bloomreach and Adobe, among others)
• You are analytically strong and make your decisions based on data and facts.
• Knowledge of the business market and knowing what motivates entrepreneurs is a plus.
• Knowledge or experience in business lending (IT or Sales), leasing or business intermediaries is a plus.
• A completed college or university degree, preferably in a relevant field.
• You have at least 4-7 years of relevant work experience.
• Complete mastery of the Dutch language is a strict requirement

Working conditions & benefits

We want to make sure you can find the right balance between your career and private life. Find out more about our terms of employment at https://www.ing.jobs/nederland/Over-ING/arbeidsvoorwaarden.htm

The benefits of working at ING include:

• A salary tailored to your qualities and experience
• A 36 or 40-hour working week in line with hybrid working (partly Amsterdam and partly from home).
• 24-27 vacation days depending on contract
• Pension scheme
• 13th month's salary
• Individual savings contribution (BIS), 3.5% of your gross annual salary
• 8% holiday pay
• Personal growth and challenging work with endless possibilities
• An informal working environment with innovative colleagues
• Flexible working so new ideas come to life faster 

About us

With 60,000 employees and operations in approximately 40 countries, there is no shortage of opportunities for people with initiative who want to help people take a step ahead in life and in business. Do you want to work at the cutting edge of what’s possible and at the same time ensure you work with integrity and hold the customer’s interests at heart? Do you want to be surrounded by progressive, inspiring, diverse and supportive colleagues? Then there is no better place to invest your talents than at ING. Join us. Apply today.

The interviews will be in Dutch.