Digital Marketing & Media consultant

The Media, Effectiveness & Insights team at the Center of Expertise (CoE) Brand, Marketing & Communications is looking for a Digital Marketing & Media consultant to drive change within ING on full funnel media strategy and implementation with our agencies.

At the CoE Brand, Marketing and Communications, we accelerate business growth through creativity. It is our vision to become the most impactful, collaborative, creative and forward thinking CoE. Known for its contribution to sustainable business growth and respected for its strategic and creative value add. We are a strategic partner to the business delivering engaging & creative Brand, Marketing and Communications.

Within the Center of Expertise, you work together with the other communication and brand specialists on our main objective sustainable growth, through a consistent and lively brand & business approach.

The team

As Digital Marketing & Media consultant you’ll join the Media, Effectiveness & Insights team and report into the Head of Media, Effectiveness & Insights. The team consists of 1 lead and 7 experts, of which 4 media experts, 1 data analytics expert and 2 data insights experts.

Roles and responsibilities

• You will be responsible for media strategy, planning advise and execution with agency of integrated campaigns that contribute to our brand and business objectives.
  Within the Center of Expertise, you work together with the other communication specialists on our main objective sustainable growth, through a consistent and lively brand & business approach.

• You contribute to the implementation of ING's brand & business strategy – a consistent approach that motivates our people and our customers.

• You advise on and implement full-funnel campaigns in combination with 'always on' performance and content (earned, owned and paid) layers.

• You work closely with colleagues from the business to contribute to both the commercial and brand objectives.

• You manage our media agencies and are responsible for our strategic media partnerships like Google and Tiktok.

• You help building the ING brand with creative (digital) marketing concepts and continuous optimalization of our client’s customer journey experience.

• You develop the full funnel campaigns in cooperation with our agencies, with elements like social media, influencers, TV, radio, (D)OOH, SEA/SEO and display.

• In your work you use data insights  from e.g. attribution and media effectiveness to make well balanced choices in marketing.

• You maintain the stakeholder field and build your own network of stakeholders.

How to succeed

We hire smart people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on responsibility. In return, we’ll back you to develop into an even more awesome version of yourself.

• An education in Marketing or Communications at HBO or University level.

• Minimum of 5 years’ experience in marketing and/or advertising/communications.

• Experience in working with various internal & external stakeholders, preferably in leading and conducting external agencies.

• Strong multitasking, accuracy and prioritising skills in a fast paced environment.

• Proven experience of developing and implementing full funnel marketing and a track record to deliver on ROAS (Marketing Mix Modelling).

• Ability to work with Adobe suite and Google Marketing Platform.

• Extensive knowledge of the Dutch media, publisher & platform landscape with relevant experience in media contracting.

• An analytical and data-driven attitude.

• Excellent language skills in Dutch and English.

Further more,

• You are a versatile, analytic and pragmatic marketing professional with a passion for creativity, thinking and doing.

• You have proven experience in, and affinity with, advising and implementing marketing communication plans and campaigns.

• You have already earned your marks in the profession.

• You enjoy the challenge of taking on many different projects.

• You are often the driving force in change and behind projects, which you manage to bring to a successful conclusion together with your colleagues.

• You are not afraid of the unpredictability of the work and get energy from the variety of work.

• You have a clear vision how to apply marketing and communication to support ING's strategy.

• You are seen by others as a valuable colleague and appreciated for your ability to implement.

• You understand why conducting a coherent brand experience is important and inspire and challenge the business accordingly. With your creativity and drive you will contribute to improving our impact.

• You know how to convince – even when there is resistance.

• You can independently advise on, manage and execute projects.

Please apply before March 22nd. We will respond to your application as soon as possible, latest in the week of March 24th.

Rewards and benefits

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. Find out more about our employment conditions.

The benefits of working with us at ING include:

• A salary indication of € 5,212 - € 8,388based on 36 hours per week, tailored to your qualities and experience
• 36 or 40 hour workweek
• Individual leave: 24+2 individual holiday days based on 36 hr workweek
• Diversity leave: 3 days per year (1,5 paid, 1,5 unpaid)
• CSR days: up to 2 days per year to actively engage in society by volunteering
• 13th month salary
• 8% Holiday payment
• Individual Savings Contribution (BIS), 3.5% of your gross annual salary
• Mobility card (free travelling in the weekends)
• Attractive pension scheme
• Hybrid working to blend home working for focus and office working for collaboration and co-creation

About us
Curious about how ING empowers people and businesses to move forward? Discover what we do and what we can offer you.

Questions?
Contact the recruiter attached to the advertisement. Want to apply directly? Please upload your CV and motivation letter by clicking the ‘Apply’ button.

Please note, multiple interview steps involving various business stakeholders will be part of the selection process.