Senior Product Marketeer

ING is looking for a Senior Product Marketeer in team Savings. Within one year market rates surged from negative to positive territory, households in the Dutch market saved a record amount of 15 billion euros and new challengers are entering the retail banking market. Are you interested in working on product activations and always-on marketing and do you get energy from working on seasonal marketing campaigns? Read further!

The team

Daily Banking & Mobile Led is one of the largest tribes within ING Retail. Together with about 60 agile teams (squads) in Amsterdam, Leeuwarden and abroad we work towards becoming the best mobile-led bank of the continent. The tribe entails the products and processes associated to current accounts, savings accounts, onboarding of customers and billing. Hence, we are at the heart of the bank and provide in the daily financial needs of our customers!

You are responsible for all saving products like the Orange Savings Account, Savings goals and Fix term deposits. The team is responsible for the proposition, product capabilities, IT development and marketing. Together with your colleague customer journey experts and IT-engineers, you strive towards realizing the best customer experience for our customers and employees according to ING’s customer experience principles: personal, easy and smart.

Roles and responsibilities

We are looking for an experienced commercial minded professional who will support growth, customer activation and seasonal campaigns. You’ll be agile, self-starting, and seek to make big impact. As a Senior Product Marketeer, you:

• Play a leading role in developing vision and strategy for recruiting customers for savings
• Are the expert on executing marketing activation, from an always-on layer to peak relevant seasonals such as year-end bonuses
• Be the sparring partner for the pricing marketeers, customer journey experts and product lead savings on all marketing communication matters
• Implement our mobile led strategy for our product: make sure our customer journeys are offered in the right channel to the right segment

How to succeed

We hire smart people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on responsibility. In return, we’ll back you to develop into an even more awesome version of yourself.

You have:

• At least 5 years of experience in product marketing, preferably in a financial institution
• Thorough understanding of execution product activation campaigns
• Are fluent in Dutch (verbally and written) and in English;
• A firm understanding of customer needs;
• Solid interpersonal and collaborative skills to interact with different stakeholders.

Rewards and benefits

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. You can find out more about our employment conditions here. 

The benefits of working with us at ING include: 

• A salary tailored to your qualities and experience
• 36 or 40 hour workweek
• Individual leave: 24+2 individual holiday days based on 36 hr workweek
• Diversity leave: 3 days per year (1,5 paid, 1,5 unpaid)
• CSR days: up to 2 days per year to actively engage in society by volunteering
• 13th month salary
• 8% Holiday payment
• Individual Savings Contribution (BIS), 3.5% of your gross annual salary
• Mobility card
• Attractive pension scheme
• Hybrid working to blend home working for focus and office working for collaboration and co-creation

Interested?

Apply directly online. Send your CV and motivation. We look forward to your application.

About us

With 60,000 employees and operations in approximately 40 countries, there is no shortage of opportunities for people with initiative who want to help people take a step ahead in life and in business. Do you want to work at the cutting edge of what’s possible and at the same time ensure you work with integrity and hold the customer’s interests at heart? Do you want to be surrounded by progressive, inspiring, diverse and supportive colleagues? Then there is no better place to invest your talents than at ING. Join us. Apply today.