Celebrating Pride at ING
We don’t judge people for their food preference, so why do it for who they love?
Our 2025 Pride campaign disarms the absurdity of prejudice by holding up a mirror to everyday bias faced by the LGBTQI+ community. We draw a line between funny hypothetical situations and the very real discrimination the community faces – from hearing that their love is ‘a phase,’ to being denied respect, rights, and in many cases, safety.
