Market Intelligence Expert

Role Purpose

The Market Intelligence Expert will be responsible for building and leading a structured market‑reading capability. They will integrate insights from internal and external sources (Kantar brand tracking, market trends, media data, MMM outputs) to support strategic decisions on media investments, positioning, and communication.
The role serves as a bridge between Brand, Marketing, Media, and Communication teams, with the goal of bringing an integrated, data‑driven perspective into the business.

Seniority

Mid–Senior (5–7 years of experience) in one of the following areas:

• Market research (agencies or client-side)

• Media/brand analytics

• Marketing science / consumer insights

• Digital analytics or business intelligence with a strong consumer orientation

Key Responsibilities

• Trend & Market Monitoring

  • Monitor category trends, competitive landscape, promotional activities, and media pressure

  • Analyze growth drivers, competitive dynamics, and emerging weak signals

• Share of Voice & Share of Market

  • Analyze and interpret SOV/SOM and their relationship over time

  • Identify competitive gaps and investment opportunities

  • Contribute to defining benchmarks and communication effectiveness KPIs

• Research & Insight (Quantitative, Qualitative, DIY)

  • Manage end‑to‑end research studies, including via DIY platforms: questionnaires, fieldwork, analysis, reporting

  • Maintain interactive dashboards and structured datafiles for marketing and business stakeholders

  • Develop insights by integrating primary research with secondary data

• Prospect Insight & Acquisition Funnel

  • Analyze choice drivers, barriers to switching, and conversion levers among prospects

  • Support the definition of value proposition and key messages for acquisition targets

• Bridge Between Brand and Media

  • Translate concepts of saliency, equity, and brand power into concrete implications for media planning

  • Interpret brand tracking frameworks and integrate them into communication strategy

  • Support alignment between brand insights and media planning

• Audience Strategy & Campaign Insights

  • Support the adaptation of campaign concepts across audiences

  • Use behavioral and attitudinal insights to optimize messaging and touchpoints

• Support to Marketing Mix Modeling (MMM)

  • Read and interpret MMM outputs

  • Enrich the model with category, brand, and consumer behavior insights

  • Translate complex models into clear and actionable recommendations

Required Technical Skills

• Statistics & Analysis

  • Strong knowledge of descriptive and inferential statistics (t‑test, ANOVA, chi‑square)

  • Ability to assess sample robustness, bias, and data quality

• Multivariate Analysis & Modeling

  • Knowledge and use of:

    • Factor analysis

    • Cluster analysis and segmentation

    • Linear/logistic regressions

    • Driver analysis

  • Ability to interpret models with a decision‑making mindset

• Data Integration & Analytics Mindset

  • Integration of research data with internal data, media data, CRM, and digital analytics

  • Strong problem‑solving orientation and data‑driven approach

• Visualization & Insight Storytelling

  • Ability to turn complex analysis into clear, actionable storytelling

  • Excellent command of dashboards, data visualizations, and executive presentations

• AI Applied to Market Research

  • Ability to use Artificial Intelligence and Generative AI tools to support market research

  • Experience analyzing unstructured data (open ended responses, interviews, verbatim) through AI models

  • Proficiency in using AI to accelerate insight synthesis, reporting, and the formulation of initial interpretative hypotheses

  • Strong focus on methodological validation and human oversight to ensure rigor and reliability

Soft Skills

• Strong business acumen and understanding of marketing and media dynamics

• Excellent written and verbal communication skills

• Stakeholder management and cross‑functional collaboration

• Autonomy, proactivity, and impact orientation

Working conditions:Full Time

Duration: Permanent

Location:Milan (hybrid)

About ING

ING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible smart working model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional. Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in people’s potential. We don’t judge, coach or to tell people how to live their lives. We empower people and businesses to realize their own vision for a better future.

#doyourthing is our brand direction with us each and every day. It is how we articulate our purpose and our promise to make banking frictionless to the world.

‘do your thing’ is about people being free to live the life they want to live, knowing that they will make their world a little better for it.

Do you think you are "a step ahead"? Apply now!

The benefits of joining ING

In addition to being a part of a great team, working in a fun and innovative environment, we offer:

• Super flexible smart working
• Competitive base salaries and performance based bonuses
• Diverse cultures & Innovative mindsets
• International Environment
• Commitment to sustainability
• Lots of training development opportunities to help you grow
• Lots of moments dedicated to physical and mental well-being
• A special day off when it is your birthday: we call it #doyourbirthday!
• And of course we can’t forget: free water & coffee at the office!

Our Commitment

Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.

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