Social & Own Channel Manager

Center of Expertise (CoE) Brand, Marketing & Communications is looking for a Social & Own Channel Manager to support to build the most appealing and meaningfully different universal banking brand in the Netherlands.

At the CoE Brand, Marketing and Communication, we drive business growth through creativity. Our vision is to be the most impactful, collaborative and forward-thinking CoE, recognised for our strategic and creative contributions to sustainable business growth. As a trusted and strategic partner to the business, we deliver engaging and creative initiatives in the field of Brand, Marketing and Communications that create lasting value.

As a financial institution and one of the most familiar brands in the Netherlands, working for the CoE requires the ability to work in a highly dynamic and complex landscape, servicing the wide base of ING customers as well as all product tribes and business lines within ING NL.

The team

As Social & Own Channel Manager you’ll join the Brand & Social team, part of the Brand & Marketing team and report into the Expert Lead Brand & Social and work in close collaboration with the other members of the Brand & Social team.

The purpose of the Brand & Social team is to shape and strengthen the ING differentiation through brand positioning and brand activities and drive awareness, excitement and engagement for the brand and to keep it alive and fresh.

Roles and responsibilities

• Execution of strategy and creative development, management and thought leadership on owned, earned and shared channels, with a focus on social media.

• Focus will be on defining the always on social media activities, managing the marketing calendar across channels and support steering the community.

• Managing the local social media accounts, including social media listening.

• Managing the local owned channels (mass target, i.e. email, app, homepage).

• Data analysis and reporting, tracking trends and insights, reporting, identifying and prioritising emerging platforms and best practice sharing, testing and learning.

• Develop, execute and evaluate creative concepts and campaigns for always on social media and owned channels.

• Develop content and compose social media posts, either directly or in collaboration with other team members within the CoE Communications, Brand and Marketing department.

• Optimise local social media accounts and collaborate with agencies and vendors.

• Ensure web care and community management.

• Ensure monitoring of performance, listening and reporting and issue management.

• Manage social media applications and tools.

• Contribute to development and updates of the social media guidelines.

• Stay ahead of industry trends, platform updates, and audience behaviours to identify growth opportunities.

• Actively collaborate with the other social and own channel manager.

• Collaboration with other teams to ensure cohesive messaging and alignment with broader goals.

How to succeed

We hire smart people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on responsibility. In return, we’ll back you to develop into an even more awesome version of yourself.

We are looking for a team member with the following knowledge and experience:

• An inspiring social media professional with a proven experience and track-record in a comparable role, building a strong brand.

• Fluent in Dutch and English both verbally and in (copy) writing.

• Bachelor’s degree in Marketing, Business, Communications or a related field.

• 3+ years’ work experience in developing and executing brand campaigns with a focus on owned and earned channels.

• Deep understanding of major social media platforms and emerging trends, experience in influencer marketing, paid media, native content, innovative mindset

• Strong interest and affinity for brand building.

• Strong project management skills, capable of developing a structured approach to projects.

• Enthusiastic team player, eager to foster an open culture of collaboration within the team.

Rewards and benefits

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. Find out more about our employment conditions.

The benefits of working with us at ING include:

• A salary tailored to your qualities and experience
• 25 - 28 vacation days depending on contract
• Pension scheme
• 13th month salary
• 8% Holiday payment
• Mobility Card
• Hybrid working
• Personal growth and challenging work with endless possibilities

About us
Curious about how ING empowers people and businesses to move forward? Discover what we do and what we can offer you.

Questions?
Contact the recruiter attached to the advertisement. Want to apply directly? Please upload your CV and motivation letter by clicking the ‘Apply’ button.

Please note, multiple interview steps involving various business stakeholders will be part of the selection process.