CRM Marketing Manager (12-month Parental Leave Cover)

At ING, we value your unique voice and perspective. That’s why we’re counting on you to help us become even better. Join our team and build an exceptional experience for yourself while making a real difference in our customers’ lives. You’ll have the opportunity to shape the way they bank and empower them to stay ahead in both life and business.

We’re looking for an experienced CRM Marketing Manager with strong data fluency and a solid background in banking to join our Marketing team for a 12-month parental leave cover.

As CRM Marketing Manager you’ll lead integrated campaigns, product launches, and customer engagement efforts, while collaborating with cross-functional teams including Product, Brand, Digital, and Customer Intelligence. You’ll also define and execute omnichannel strategies, manage budgets, and optimise campaign performance using data-driven insights. A key focus is on customer acquisition, retention, and personalisation—leveraging analytics and segmentation to deliver impactful communications that align with ING’s ambition to be Australia’s most loved digital bank.

Our ideal candidate will be a strategic thinker with a solid background in financial services marketing and a passion for customer-centric innovation. You’ll bring over five years of experience in integrated product marketing, with proven skills in campaign development, data-driven decision-making, and cross-functional collaboration. 

Ready to make an impact?
Apply now and help us build a better banking experience for Australians.

What you’ll do

• Lead integrated marketing campaigns across digital and traditional channels to drive customer acquisition, engagement, and retention.
• Develop product, customer, and channel strategies in collaboration with cross-functional teams including Product, Brand, and Customer Intelligence.
• Manage campaign budgets and external agencies, ensuring timely delivery of high-quality, on-brand communications.
• Use data and analytics to measure campaign performance, optimise marketing effectiveness, and inform strategic decisions.
• Drive customer segmentation and personalisation, leveraging insights to tailor messaging and improve customer experience.
• Own key marketing projects and initiatives, contributing to ING’s goal of becoming Australia’s most loved digital bank.

What we’re looking for

• Proven experience in financial services marketing, with a solid understanding of retail banking and customer portfolio dynamics.
• Strategic mindset with hands-on execution skills, capable of leading integrated campaigns and managing cross-functional projects.
• Data-driven decision maker, fluent in customer analytics, segmentation, and personalisation strategies.
• Excellent communication and stakeholder management skills, able to influence and collaborate across diverse teams.
• Creative and customer-focused, with a passion for delivering engaging, on-brand marketing communications.
• Agile and adaptable, comfortable working in a fast-paced environment with multiple priorities and evolving business needs.

What’s in it for you?

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. And because we want you to shine, let us know if you need any adjustments to the recruitment process by emailing rachel.yuen@ing.com. 

We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. Sound like your kind of vibe? We can’t wait to hear from you!

(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)

ING is Australia's most recommended bank according to RFi XPRT Survey, February 2021 - July 2021 (n = 31,903) when compared to customers of 20 other banks operating in Australia.

Need more?
Rachel Yuen rachel.yuen@ing.com