Customer Journey Expert - Marketing - Pricing Expert

GJA level between 16 and 18 - depending on your competences and experience

The Center of Expertise (CoE) Pricing has a crucial role in our business. Just think about it, price is an important – and very often the most important - driver behind millions of consumer decisions every day. And for our business one of the most important factors behind our profitability.

All this perhaps sounds fairly simple, but there is a whole world hidden behind it. The influence of our price structures, strategic product price positioning and pricing level of our products is not limited to the revenues achieved by ING Bank Belgium. Pricing goes beyond revenues. Pricing is also important for

• influencing our balance sheet positions

• influencing credit risk and market risk and alignment with risk appetite

• influencing customer behaviour and associated costs (incentivising or discouraging services)

• influencing our customers’ price perception

And all this of course based on the principle that all our prices must be transparent in line with ING’s overall purpose.

The central pricing department has already amply proven its worth. But we still see many more opportunities! As a business we must reduce our reliance on our interest income. In other words move towards more fee-based income and other earnings models. And we want to base our pricing much more on what customers think our products and services are worth (value-based pricing), instead of the ‘cost price plus’ approach whereby we calculate a standard profit margin.

Do you have a sharp, analytical mind, and do you like figuring things out and weighing up complex combinations of factors against one another, such as customers’ interests, revenues, volumes, costs, competition and reputation? And do you also enjoy convincing people and getting things done? And do you want to work at the heart of the organisation on high strategic priority projects? Then we’re looking for you!

Who are we looking for?

• You have demonstrable analytical skills, you easily absorb complex information and you like to make things well-grounded, fact-based and data-driven.

• You have a drive to make an impact.  You actively go in search of improvements to product and price propositions in order to optimize value creation for ING. You quantify the financial impact that you make on the basis of market, competition and customer behavior analyses.

• You’re a self-starter, you roll up your sleeves and take initiatives as a matter of course, both independently and together with your colleagues in the CoE.

• You have strong communication and organisational skills. You are also decisive and result-oriented, you’re not afraid to do things differently and you have the necessary skills to be able to get on well and easily with the many different parties involved.

• You're a team player who will stick up for the interests of the team but are not afraid to express your opinions and to both give and request feedback.

• You have a demonstrable affinity with products and customers in fee-related products and services.

• You hold a Master’s degree, preferably in business economy, business administration, econometrics or a related field.

• Experience with different price models such as value based pricing, behavioural pricing and cost price plus pricing is a plus.

• Experience with daily banking products and investment products is a plus.

• Experience in the field of finance, market risk and/or credit risk is a plus.

• Experience of agile way of working is a plus

Do you recognise yourself in the above profile, and do you have the minimum experience associated with the above-mentioned characteristics? Then we're looking for you!

What do we offer you?

• A position as Pricing Expert for Daily Banking Products with the classification 16-18 (depending on expertise and experience)

• Working in a team with substantial strategic impact

• A unique opportunity to come into contact with all elements of the bank balance sheet

• A team of driven and enthusiastic colleagues

• The conditions of employment that go with a career with ING

Convinced?

Then click on “Apply”. And send us your CV with a covering letter applying for the position.