Digital Banking Customer Growth Manager - Business Banking

At ING, our purpose is to empower people to stay a step ahead in life and business. Business Banking is a strategic growth pillar for us, and we’re on a mission to become the first choice for Australian entrepreneurs.

We’re looking for a Digital Banking Customer Growth Manager, Business Banking(internally known as a Customer Journey Expert, Easy Banking) to help shape and deliver exceptional end‑to‑end customer experiences for our Business Banking customers that drive digital sales.

This is a high impact role where you’ll will focus on customer acquisition, use a data led approach to uncover insights, and continuously optimize our customer journeys to improve conversion.

What you’ll do

• Drive the end‑to‑end customer growth strategy, identify priority (sub)segments to target, provide deep commercial and customer insights that result in digital sales opportunities
• Inform and optimize omnichannel acquisition and conversion strategies (from onboarding through to in‑life engagement and cross‑sell) and work closely with marketing to execute across ATL, BTL, and Always On across digital and owned channels
• Drive data‑led decision making and performance analytics, building dashboards and insights to optimise conversion, retention, CPA and ROI
• Shape and optimise Business Banking propositions, using customer insights to improve relevance and value together with product / delivery teams
• Partner with internal stakeholders (Marketing, Digital, Product, Customer Intelligence, IT, Delivery) and indirect stakeholders (Creative and Media Agencies – relationship managed by Marketing) to deliver seamless customer outcomes.
• Influence senior stakeholders, contributing to strategic direction through clear recommendations and executive storytelling

What we’re looking for

• In-depth knowledge of the Business Banking segment, products and service model, P&L understanding, and 10+ years of experience
• Proven track record delivering full‑funnel growth strategies, optimization initiatives resulting in commercial impact
• Experience with product launches and/or working with Creative and Media Agencies is highly advantageous
• High level expertise in analytics, performance measurement and insight‑led optimisation
• Experience leveraging marketing technology and personalisation platforms at scale
• Confidence leading and influencing complex, cross‑functional stakeholder environments
• A proactive, customer‑obsessed individual who combines strategic thinking with hands‑on execution

What’s in it for you?

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We’re your allies in helping you do your thing during the recruitment process, so let us know (email below) if you require any support or adjustments when you apply  

Sound like your kind of vibe? We can’t wait to hear from you!

(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)

ING is Australia’s most recommended bank according to RFI Global’s Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more?

Contact: Skye Griffiths on skye.griffiths@ing.com

For support and adjustments, including DEI, LGBTQI+ confidential application support enquiries: rpoteam.au@ing.com

Applications close 6th February 2026

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