Performance Marketing Expert

Our Global Brand, Marketing & Communications team are looking for an experienced and highly capable Performance Marketing Expert to join the team in a newly created role.

As a global financial institution, we redefine banking at times of incredible change: a journey powered by technology, centered around our customers, and driven by smart, determined teams.

Our people from all backgrounds reflect the diversity of the communities we serve, drive innovation and shape the future of our company. Regardless of your background, religion, or lifestyle, you’ll be welcome here.

Our purpose is to empower people to stay a step ahead in life and in business.

The global brand & marketing ambition is to establish a truly differentiating and effective brand across all markets and business lines that we operate in. A key enabler in meeting this ambition to is to grow our global marketing capabilities across the entirety of the marketing funnel.

As a Performance Marketing Expert, you will play a pivotal role in shaping this capability growth in close collaboration with our local markets.

The team

In this new role you will join the Media, Analytics & Insights team (which is core function under the Global Brand & Marketing umbrella) and report into the Expert Lead Media, Analytics & Insights. The team currently consists of 1 expert lead and 2 research experts.

Roles and responsibilities

Strategy Development

• Develop global performance marketing strategies across multiple channels (SEA/SEO, Paid Social, Display, Affiliate, and Programmatic) that align local context, best practice & takes into consideration the overall media mix

• Develop and roll out global data strategy, focusing on 1PD opportunity for paid performance marketing

• Collaborate closely with local market teams to ensure development and alignment with global performance marketing goals and targets

• Identify and drive testing of new channels e.g. AI and innovative approaches to expand digital reach and improve efficiency for all markets

Campaign Management

• Oversee and report on global media budget allocation and pacing across markets & ensuring maximum effectiveness

• Manage & strengthen global relationships with external agencies (as applicable), ad platforms, and technology partners to gain benefits globally and in local markets

Data Analytics & Optimization

• Analyze market performance data to uncover insights and inform strategic decisions at global and local level

• Ensure marketing effectiveness analysis is closely connected to relevant business/commercial outcomes

• Utilize business intelligence tools such as Power Bi, Google Analytics, Adobe Analytics, or similar to create transparency and track global KPIs/targets, and identify opportunities for improvement.

• Establish and foster experimentation culture amongst all markets including driving A/B testing, continuously optimizing creatives, ad copies, and landing pages to enhance performance.

Collaboration & Stakeholder Management

• Work closely with local digital sales, branding, and marketing teams to ensure seamless execution of marketing initiatives.

• Collaborate with Martech & Analytics expert to develop and manage centralized dashboard and senior management marketing effectiveness reports that capture group wide performance

• Transform complex martech & performance marketing ecosystem into clear and definitive language for senior business leaders

• Provide regular global performance reports and actionable insights connected to business/commercial outcomes to senior stakeholders.

• Stay updated on industry trends, algorithm changes, and emerging technologies in the digital marketing space.

• Connect global performance marketing community to foster growth, improvement in skills and continued development

How to succeed

We hire smart people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on responsibility. In return, we’ll back you to develop into an even more awesome version of yourself.

We are looking for a team member with the following knowledge and experience:

• Experience with stakeholder management and complex multi-national organizational structures

• Experience with digital media planning & buying, either at advertiser or agency environment

• Proven expertise in managing campaigns across search, social, and programmatic channels

• Experience connecting marketing performance and business/commercial variables

• Experience with key performance marketing tools/tech e.g. Google Marketing Platform (search, DSP, adserver), Meta Business Manager, Tiktok Ads

• Experience with data orientated marketing technology e.g Adobe Real-Time CDP and digital attribution models

• Experience with site analytics and reporting tools e.g Google Analytics, Adobe Analytics, Looker Studio, Power BI & Cognos

• Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot).

• Proven experience of structuring and solving complex business problems using data and technology

• Excellent understanding of data privacy regulations (e.g., GDPR, CCPA) and their impact on digital marketing

You as a person

• Bachelor or Master degree in marketing or other relevant degree

• Minimum 7+ years professional experience in digital performance marketing, preferably in the financial services or banking sector

• Strong communication and marketing knowledge

• Team player with excellent interpersonal, communication and influencing skills

• Flexible, likes to explore, can handle changes, and not yet set project boundaries

• Strong analytical skills and proficiency with business tools e.g. PPT, Excel, Outlook

• Data driven attitude: true data curiosity and the ability to derive new insights

• Strong multitasking, accuracy and prioritizing skills in fast paced environment

• Shows initiative, is pro-active and self-starting, and is a resourceful problem-solver

• Excellent level in English spoken and written

• Creative approach to problem solving; always looking for improvements

• Willing to travel to ING markets, and to support projects locally if required

Rewards and benefits

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. Find out more about our employment conditions. A unique opportunity to join a new team with a clear purpose. A unique offer and a range of flexible compensation and other benefits:

• A fixed term contract.

• A salary compensation that is fit for purpose and the experience required to fulfil the job.

• Personal growth & challenging work with endless opportunities to realise your ambitions.

• A progressive and dynamic way of working, where new ideas are valued ahead of convention

• The opportunity to meet various important players in the media landscape (publishers, tech companies, cutting edge marketing tools).

• The chance to get to know ING from an international perspective

• Pension scheme

• 13th month salary

• Individual Savings Contribution (BIS), 3.5% of your gross annual salary

• 8% Holiday payment

About us
Curious about how ING empowers people and businesses to move forward? Discover what we do and what we can offer you.

Questions?
Contact the recruiter attached to the advertisement. Want to apply directly? Please upload your CV and motivation letter (max 300 words) by clicking the ‘Apply’ button.