Brand Management Expert IV

Marketing Communications Expert

Job Summary

We’re looking for a Marketing Communications Expert who’s eager to take a key role in delivering our commercial communication projects on our Daily Banking products. As part of our Marketing & Communications team, you will play a key role in shaping how our bank is perceived by prospects, clients, partners, and the broader financial community. You will lead initiatives that align with our values of trust, innovation, and customer-centricity, answering ING’s commercial objectives.

Communication inspires you, and you have a proven track record in setting up 360° campaigns, as well as in production follow up of deliverables. You combine this expertise with a real focus on client needs. You have a creative eye, you maintain quality, and work closely with your stakeholders and management ensuring that projects run efficiently: on time, on budget, and to a high standard.

Key Responsibilities

• Support and deliver global communication concepts tailored to the Belgian banking market, ensuring alignment with corporate goals and regulatory standards.
• Design and execute integrated campaigns across multiple channels with high focus on acquisition.
• Create high-impact campaign deliverables fit for each channel and commercial communications.
• Lead internal review processes and ensure campaigns meet all compliance standards.
• Ensure collaboration with your internal stakeholders outside our Centre of Expertise.
• Manage relationships with external agencies, media partners, and creative vendors.
• Manage project timelines, budgets, and stakeholders’ expectations with accountability.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field.
• Minimum 5 years of experience in marketing and communications, preferably in the financial services, FMCG, Telco or gaming sector, or similar experience in a creative or communications agency.
• Fluent Dutch or French, and English.
• Experience in managing ATL campaigns.
• Strong understanding of the Belgian banking landscape and customer expectations.
• Experience working in cross-functional, international teams.
• Skilled in budget management and measuring communication effectiveness.
• Proven ability to manage multiple projects and stakeholders in a fast-paced, regulated environment.

Preferred Skills

• Creative mindset with a strong eye for design and storytelling.
• You are ready to let go of the easy path to reach challenging targets.
• You are a team player, respectful and inclusive in your style and you take a customer-oriented approach.
• Your passion drives you to explore innovative ideas, you combine imagination and fact-based observation.
• You share knowledge and feedback with your colleagues and celebrate each other’s success.