Product Area Lead - Martech & Orchestration

As the Product Area Lead - Martech & Orchestration within ING’s Growth Tribe, you’ll shape the future of how we connect with our customers. This role sits at the intersection of strategy, technology and customer experience, leading the evolution of our communication‑decisioning ecosystem and the Martech platforms that enable personalised, timely and compliant interactions. You’ll define the vision for a modern, scalable and intelligent communication environment—ensuring every customer message is purposeful, data‑driven and aligned to our strategic priorities.

You’ll join a highly collaborative, fast‑moving Tribe where you’ll influence senior leaders, guide cross‑functional squads and build capability across the business. As the steward of both our orchestration governance and Martech integration domains, you will balance long‑term innovation with operational excellence—uplifting our technology foundations while ensuring stable, risk‑aligned execution.

This is a role for a strategic leader who thrives in complexity, champions customer‑centricity, and is energised by shaping the next generation of ING’s communication and Martech ecosystem.

What you’ll do

• Drive the end‑to‑end strategy and governance of customer communication decisioning, ensuring we deliver personalised, compliant and high‑performing communications across all channels.
• Oversee the Martech ecosystem — integrating platforms, cloud analytics infrastructure, experimentation tooling, and the next‑gen communication engine to build a modern and scalable Martech capability.
• Drive the strategic Martech roadmap, identifying emerging technologies and shaping ING’s future‑state architecture for orchestration, personalisation and automation.
• Partner across the Tribe and enterprise to align communication standards, uplift cross‑functional capability and influence senior leaders on investment, prioritisation and strategic direction.
• Manage and develop high‑performing squads and senior leaders, fostering a culture of experimentation, customer‑centricity, operational excellence and agile ways of working.

What we’re looking for

• Deep expertise in Martech platforms, communication decisioning logic, orchestration engines, analytics and segmentation.
• Proven leadership experience in complex technical + business environments, ideally as a manager‑of‑managers within an Agile organisation.
• Exceptional capability in real‑time decisioning, test‑and‑learn methodologies, and modern cloud‑based Martech architecture.
• Excellent stakeholder‑management skills with the ability to simplify complex concepts and influence senior leaders across domains.
• A strategic thinker with a continuous‑improvement mindset, high attention to detail, and the ability to balance long‑term capability building with day‑to‑day operational stability.

What’s in it for you?

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We’re your allies in helping you do your thing during the recruitment process, so let us know (email below) if you require any support or adjustments when you apply  

Sound like your kind of vibe? We can’t wait to hear from you!

(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)

ING is Australia’s most recommended bank according to RFI Global’s Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more?

Contact: Skye Griffiths on skye.griffiths@ing.com

For support and adjustments, including DEI, LGBTQI+ confidential application support enquiries: rpoteam.au@ing.com

Applications close Friday 20 March

Before you apply
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your Manager.

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