Affluent Marketeer

Affluent Segment Marketeer

As the leading mobile‑led bank in the Netherlands, ING is committed to delivering a superior experience for all customers. Within our renewed Retail strategy, the Affluent segment has become a key growth area.

To accelerate this ambition, we are looking for an experienced Segment Marketeer with deep expertise in marketing propositions and a strong track record in developing and implementing segment specific strategies. You are passionate about understanding customers, uncovering their needs, validating assumptions, and translating insights into innovative opportunities and successful propositions.

Your Team

You will join the Daily Banking & Mobile‑Led Tribe, one of the largest Tribes within Private Individuals in the Netherlands. Responsible for the daily banking needs of nearly 8 million customers, this Tribe is the beating heart of ING.

You will collaborate closely with fellow segment marketeers in the Acquisition & Value Proposition team, and work across the Tribe with squads in areas such as Savings, Investments, Brand & Marketing, and others.

How You Succeed

As a mass affluent segment marketeer, you combine strategic thinking with hands-on execution. You know how to turn customer and market insights into distinctive propositionsand how to successfully bring them to market. You continuously experiment, learn, and iterate to drive ongoing improvement.

You thrive on analysing customer behaviour, identifying opportunities, implementing new initiatives, and measuring their impact. You bring fresh ideas for strengthening and evolving our Affluent propositions for a diverse range of customer groups.

You have experience in segment marketing, proposition development, and execution within a complex environment—and you possess the entrepreneurial mindset needed to drive change.

If this excites you and you want to help shape the future of our mass affluent strategy, we would love to meet you.

About you

You bring:

• A bachelor's or master's degree
• Relevant experience as a marketer, consultant, product manager or customer journey expert. Experience with service and experiment design is a big advantage.
• Hands-on mentality
• In-depth knowledge of the savings & investments products
• A commercial attitude and drive to make an impact
• Strong problem-solving skills and the ability to make decisions based on data and facts
• Experience with stakeholder management in large organisations
• Excellent communication and collaboration skills and knowledge on how to deal well with different interests and stakeholders
• Proficiency in Dutch (also writing) and English is a must.

Rewards and benefits

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. You can find out more about our employment conditions here.

• A salary tailored to your qualities and experience
• Full time position (40-hour week)
• 24-27 vacation days depending on contract
• Pension scheme
• 13th month salary
• Individual Savings Contribution (BIS), 3.5% of your gross annual salary
• 8% Holiday payment
• Hybrid working to blend home working for focus and office working for collaboration and co-creation
• Personal growth and challenging work with endless possibilities
• An informal working environment with innovative colleagues 

As the biggest mobile-led bank of the Netherlands, ING has the ambition to create a superior customer experience for all customers. ING’s  updated Retail strategy made the Affluent segment a strategic focus to grow.

At ING, we aspire to create an unparalleled customer experience for this segment. Therefore, we are in search of an accomplished segment marketeer with profound knowledge in marketing propositions, along with substantial experience in implementing marketing strategies tailored to specific customer segments.

We seek someone with a passion for continuous learning and growth, capable of assessing potentials, needs, and customer journeys, validating assumptions, and transforming customer insights into innovative opportunities and realize propositions.

About us
Curious about how ING empowers people and businesses to move forward?

Discover what we do and what we can offer you.

Questions?
Contact the recruiter attached to the advertisement. Want to apply directly? Please upload your CV and motivation letter by clicking the ‘Apply’ button.