Customer Acquisition Lead (Digital)

At ING, we’re proud to be the bank that helps Australians get ahead. We’re digital first, customer obsessed and always looking for ways to do things smarter, simpler and better. As we continue to grow our retail banking footprint across Pay, Save, Lending and Insurance, we’re building the digital capabilities that will define the next chapter of our story. As we continue to grow our retail banking footprint across Pay, Save, Lending and Insurance, we’re building the digital capabilities that will define the next chapter of our story.

This newly created role sits at the heart of that mission. As our Customer Acquisition Lead (Digital), you’ll shape the strategies and experiences that drive meaningful growth.

You’ll lead a team of performance marketers and SEO specialists to uplift lead generation, optimise conversion journeys, and deliver commercial outcomes that move the needle.

What you’ll do

• Lead digital acquisition across paid and owned channels to drive high-quality customer growth quality customer growth.
• Optimise paid search, affiliates, social and onsite journeys to maximise conversion.
• Identify and implement opportunities across landing pages, content and flows to improve performance.
• Run structured testing programs to continually improve campaign efficiency and impact.
• Translate insights and analytics into actionable recommendations for business stakeholders.

What we’re looking for

• Deep hands-on experience in digital performance marketing (SEM, affiliates, optimisation) on experience in digital performance marketing (SEM, affiliates, optimisation).
• Exceptional analytical mindset with confidence across analytics tools (Adobe, Google Ads).
• A collaborative, lead by example, leader who thrives in cross functional squads. ‑functional squads.
• A customer first thinker who can simplify experiences and drive continuous improvement first thinker who can simplify experiences and drive continuous improvement.
• A strategic, data driven operator comfortable with commercial targets and performance KPIs driven operator comfortable with commercial targets and performance KPIs.

What’s in it for you?

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We’re your allies in helping you do your thing during the recruitment process, so let us know (email below) if you require any support or adjustments when you apply  

Sound like your kind of vibe? We can’t wait to hear from you!

(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)

ING is Australia’s most recommended bank according to RFI Global’s Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more?

Contact: Skye Griffiths on skye.griffiths@ing.com

For support and adjustments, including DEI, LGBTQI+ confidential application support enquiries: rpoteam.au@ing.com

Applications close Monday 23 March

Before you apply

Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your Manager

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