Product Lead Digital After Sales

Product Lead  – Digital After-Sales – Tribe Investment

Technical data of the function :

Introduction

At ING we have bold ambitions to improve the digital experience for our customers while empowering people’s financial health.

In the tribe Investments, we help our clients grow their finances for a better future.  We are responsible for the entire investment product value proposition: from product development and management all the way to the creation and execution of our promotion and commercial strategy.

Your work environment

Do you want to lead a dynamic, international, and creative team with a strong focus on Customer Experience? Are you passionate about driving strategy, fostering innovation, and empowering your team to deliver outstanding digital solutions? Do you combine leadership skills with a deep understanding of digital engagement and analytics? Then we are looking for you!

Your main responsibilities

• You and the team strategize an execute the digital commercial leverage towards our (hidden)-affluent customers and prospects
• Lead and inspire a team of digital experts to create high-quality, engaging content and experiences that strengthen client relationships.
• Define and execute the vision for digital after-sales, ensuring alignment with business objectives and customer needs.
• Drive performance and innovation, leveraging data and insights to continuously improve customer journeys and digital touchpoints.
• Collaborate across tribes and functions to deliver seamless experiences that empower clients to make sound investment decisions.
• Monitor KPIs and analytics, ensuring measurable impact and continuous optimization.
• Develop and implement go to market strategies for (new) products and services, including the definition of unique selling points and market positioning.   

What we are looking for

You have an innovative mindset and are interested in new technologies? Speaking of investments, funds, actions…  gets you going? Great! Then you might be the person we are looking for!  

Your profile:

• Bachelor and/or Master degree with at least 5 years of relevant experience.
• A passion for storytelling and a creative approach to content creation
• A deep understanding of investments
• Ability to collaborate with cross-functional teams and stakeholders
• A few years of experience in (digital) marketing and/or management is a plus
• Good analytical skills
• NL-FR-ENG: sufficient skills to communicate orally and in writing in these 3 languages
• You are familiar or can quickly familiarize yourself with digital programs and techniques: SEO, SEA, CMS, Emailing programs, UX principles, Adobe analytics...
• A positive and pragmatic mindset and a good team spirit

What we offer you 

A clear goal, a unique offer and a range of flexible remuneration and other benefits such as:

• Personal growth & challenging work with endless opportunities to realize your ambitions
• An informal, dynamic environment with innovative colleagues who support your efforts
• A progressive and flexible way of working where new ideas are valued
• A hybrid way of working: we give our employees the necessary autonomy to organize their work in a flexible way that suits them best. At the same time, we also guarantee business continuity, customer service and employee well-being.