At ING we are looking for a Social Media Specialist 

We are looking for a talented and enthusiastic Social Media Specialist to join our Social Media Team of CoE Brand Experience.

The responsibility of this team is supporting the entire content and social media strategy and our way of working is passionate and honest.

Your key responsibilities:

As a Social Media Specialist you will:

Help in the definition and execution of the content strategy.

Define useful and attractive audiovisual content for our different communication channels.

Create content schedules.

Coordinate content production and management with external partners.

Prepare reports and monitoring reports and results.

Coordinate and assist the team of community managers.

Participate in the design and management of crisis communication plans.

Develop brand campaigns on social networks.

Review and validate content, both textual and audiovisual.

Translate insights from business tribes into pieces of content relevant to our audiences, both clients and non-clients.

Creation of briefings for creative teams and agencies, preparation of feedback and iterations.

Analyze social searches and propose GEO optimized contents

Align paid media strategy to reach social media objectives.

Review audiovisual content scripts to ensure consistency with the brand tone and style.

Manage and coordinate internal stakeholders

What are we looking for?

Want to know if this job is made for you? These are some of the qualities that we value the most for this role. And if the shoe fits… don’t hesitate to apply!

Strategic mindset: understanding the business, knowing the marketing priorities, being able to align marketing projects with the bank’s objectives, and knowing how to prioritize campaigns and content that generate the most value.

Knowledge and interest in different social networks, staying up-to-date with trends and opportunities.

Data-driven: ability to follow and analyse metrics (business performance, campaign performance, brand metrics etc.). Analytical mindset, transforming data into actionable information.

Clear and effective communication skills: you must be able to communicate effectively with both internal and external stakeholders (agencies, tribes, marketing team, leadership team, etc.), ensuring everyone is aligned with the strategy.

Knowledge of marketing, communication, and branding: you should have a sharp communication criteria, as well as knowledge of owned and paid media formats and opportunities to ensure maximum impact of each campaign based on business objectives and priorities.

Manages Complexity: you makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

Strategic thinking, ability to detect opportunities. Creative thinking in search of differential and disruptive solutions.

Adaptability and flexibility: being able to respond to change.

Nimble Learning: you learn through experimentation when tackling new problems, using both successes and failures as learning fodder.

Proactivity, innovation and resolution.

Team player

Excellent oral and written English and Spanish skills. Ability to work on an international and matrix level.

Highly organized and detailed approach and execution.

What do we offer?

The time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.

Check out what is waiting for you!

Be flexible my friend.

Our model is all about flexibility and accountability. Keeping both our customers and our colleagues’ needs in mind, you determine together which days you work at home and which you come to ING MAD to offer your best self. Do your thing.

Restaurant card.

So that thinking about what to have for lunch doesn’t take up your time or your cravings.

Our house will be your home.

In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more!

Health insurance.

For you and all your family (spouse/partner and children).

Life insurance.

We help you protect what matters most to you.

Flexible remuneration.

In addition, you will enjoy our flexible remuneration model, through a more tax-advantaged way, you will be able to access other services such as nursery, transport card, training aids…

Free company shuttle.

It doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to our ING office in Madrid comfortably.

Banking benefits.

Special loans with more beneficial conditions.

Special mortgage conditions after 6 months working at the bank.

And you can benefit from our pension plan after 1 month with us!

More vitality and more belonging

360º care of the employee (physical, mental, social connection & purpose).

Physiotherapy service on site.

Clinics with professional, world-class athletes.

Gympass service.

Employee Networks: Rainbow Lions (LGBTQI+), Leonas & RIÑG.

International Remote work program.

Get to know Us

We are a team of more than 1800 people sharing one idea: doing our bit in helping our clients create a better future for themselves, by providing them with the tools they need to get where they want to go.

A fully online bank where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with agile methodologies.

And although we are based in Spain, we are lucky to work in an international bank with presence in more than 40 countries.

We are proud to have a diverse team, and we are committed to continue developing a culture of Diversity, Inclusion and Belonging to foster a culture of collaboration and innovation that represents all collectives in the society.

And even though we look orange on the outside, we are green on the inside. Our ambition in Sustainability is Empowering (y)our Sustainability journey. We are embarking on our path, for us, but we are also there for when our clients decide to embark on this journey.

Making things happen, helping others be successful, always being one step ahead—that’s our DNA. If you look at yourself in the mirror and your reflection matches our way of being and working…we are looking forward to meeting you!

At ING, you belong just as you are. We hire and support people for their talent and potential — and we know that when you can be yourself, you do your best work.

Job Application Safety Reminder

We’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING:

Apply only via official ING platforms: ING uses Workday and LinkedIn as its internal recruitment system. Applications should be submitted only via our official career site or via ING job postings on LinkedIn.

Check the sender’s email carefully: Legitimate communication will always come from @ing.com and/or @myworkday.com.

No payments or banking details will ever be requested: If someone asks for this information, it’s a scam.

En ING estamos buscando un/a Social Media Specialist

Buscamos a una persona talentosa y entusiasta para unirse a nuestro equipo de Social Media dentro del CoE Brand Experience.

La responsabilidad de este equipo es dar soporte a toda la estrategia de contenidos y redes sociales, y nuestra forma de trabajar se basa en la pasión y la honestidad.

Tus principales responsabilidades:

Como Social Media Specialist, te encargarás de:

• Ayudar en la definición y ejecución de la estrategia de contenidos.
• Definir contenido audiovisual útil y atractivo para nuestros diferentes canales de comunicación.
• Crear calendarios de contenidos.
• Coordinar la producción y gestión de contenidos con partners externos.
• Elaborar informes de seguimiento y análisis de resultados.
• Coordinar y dar apoyo al equipo de community managers.
• Participar en el diseño y la gestión de planes de comunicación de crisis.
• Desarrollar campañas de marca en redes sociales.
• Revisar y validar contenidos, tanto textuales como audiovisuales.
• Transformar los insights de las áreas de negocio en piezas de contenido relevantes para nuestras audiencias, tanto clientes como no clientes.
• Crear briefings para equipos creativos y agencias, así como preparar feedback e iteraciones.
• Analizar búsquedas en redes sociales y proponer contenidos optimizados para GEO.
• Alinear la estrategia de paid media con los objetivos de redes sociales.
• Revisar guiones de contenido audiovisual para garantizar la coherencia con el tono y estilo de la marca.
• Gestionar y coordinar stakeholders internos.

¿Qué estamos buscando?

¿Quieres saber si este puesto está hecho para ti? Estas son algunas de las cualidades que más valoramos para esta posición. Y si encajan contigo... ¡no dudes en presentar tu candidatura!

• Mentalidad estratégica: comprensión del negocio, conocimiento de las prioridades de marketing, capacidad para alinear los proyectos de marketing con los objetivos del banco y habilidad para priorizar campañas y contenidos que generen el mayor valor.
• Conocimiento e interés por las distintas redes sociales, manteniéndose al día sobre tendencias y oportunidades.
• Orientación a datos: capacidad para realizar seguimiento y análisis de métricas (rendimiento del negocio, rendimiento de campañas, métricas de marca, etc.). Mentalidad analítica, transformando los datos en información accionable.
• Habilidades de comunicación claras y eficaces: capacidad para comunicarse de forma efectiva con stakeholders internos y externos (agencias, tribus, equipo de marketing, equipo directivo, etc.), garantizando que todas las partes estén alineadas con la estrategia.
• Conocimientos de marketing, comunicación y branding: criterio sólido en comunicación, así como conocimiento de formatos y oportunidades en medios propios y de pago para garantizar el máximo impacto de cada campaña según los objetivos y prioridades del negocio.
• Gestión de la complejidad: capacidad para entender información compleja, abundante y, en ocasiones, contradictoria, para resolver problemas de manera eficaz.
• Pensamiento estratégico y capacidad para detectar oportunidades. Pensamiento creativo orientado a encontrar soluciones diferenciales y disruptivas.
• Adaptabilidad y flexibilidad: capacidad para responder al cambio.
• Aprendizaje ágil (Nimble Learning): capacidad para aprender mediante la experimentación al enfrentarse a nuevos retos, utilizando tanto los éxitos como los errores como oportunidades de aprendizaje.
• Proactividad, innovación y capacidad de resolución.
• Espíritu de trabajo en equipo.
• Excelente nivel de inglés y español, tanto oral como escrito. Capacidad para trabajar en un entorno internacional y matricial.
• Alto nivel de organización y atención al detalle en la ejecución.